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Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Omnichannel is no longer a buzzword. It’s the new battleground for attention.
That was the message from a panel featuring Yasmine Al Turk, Advanced DOOH & Digital Supply Lead at GroupM Nexus; Joshua Mathias, Head of Media & Digital, Middle East & Africa at Huawei Consumer Business Group; and Ashnee Thacker, Associate Account Director at The Trade Desk.
At the VMF stage, they unpacked how agencies and brands can break channel silos, merge creativity with data, and design experiences that connect with audiences wherever they are—online, offline, and everywhere in between.
From redefining media planning to rethinking retargeting, the discussion spotlighted how agility, integration, and precision are reshaping the media playbook.
Top Insights from the panel:
Agility is the New Advantage
Agencies are moving away from static media plans toward fluid frameworks that evolve with audience behaviour, performance data, and market shifts—fusing creative, tech, and offline teams into one cohesive strategy.
Omnichannel ≠ Multichannel
True omnichannel campaigns connect data across platforms to deliver seamless experiences, controlling frequency, sequencing messages meaningfully, and keeping the audience journey front and centre.
Data Drives Better Experiences
Brands must move beyond surface-level demographics to understand behaviour and intent. Predictive insights enable marketers to serve more relevant content and avoid wasteful retargeting loops.
Be Meaningfully Present
Success isn’t about being on every platform. It’s about showing up with purpose, context, and consistency. The right user, at the right time, in the right mindset, is where attention turns into action.
Watch the full panel discussion here.
