Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]
In-game ad platform Anzu has been having a busy year. They were in the news for running a pilot programme with PepsiCo Labs and announced their partnering with Verizon Media to offer media buyers the ability to drive brand awareness among the gaming and e-sports community. The business of gaming has been booming with people stuck […]
Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack on standby A controversial marketing campaign or an advertisement, an underwhelming product quality review, or even an unpleasant comment from an employee on social media can initiate a brand crisis. Several […]
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]
Media and TV App Development SaaS Platform Applicaster has released a report entitled The State of OTT Revenue in 2021, which features insights from nearly 100 streaming executive decision-makers in broadcasting, direct-to-consumer video brands, and multichannel aggregators. The report revealed that 84 per cent of media executives expect streaming to grow in 2021, with nearly […]
Over recent years, there has been increasing focus on the use of video in just about every marketing context. And as it would seem, all the events and shifts in the market that have occurred ever since have only played into the success of the audio visual format. Take the coronavirus pandemic as a prime […]
A perfect email marketing strategy encourages more signups to product, increment in website traffic, and improvement in ROI. Email marketing may have changed a lot over the last few years, but one thing remains the same — it works. Still, many enterprises fail to connect with their audience through email. If email is an effective […]
Businesses are increasingly relying on sentiment analysis tools to determine their brand worth and tailor customer experiences. What aspects of banking do customers despise the most? A bank in Johannesburg was deeply worried about its value perception in the highly competitive market and leveraged Repustate’s AI-powered sentiment analysis API to derive data from two […]
Strategic partnership between Google and Salesforce will help marketers better understand their customers Salesforce, the leader in CRM, announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections event. With online sales […]
Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]
