Staff Articles

Businesses are making progress by adding more digital service channels to keep up with customer demands; however, this progress often comes at the expense of service quality by creating more inconsistencies and increasing customer frustration, according to new research by Pegasystems Inc., the digital process automation company.  Over the course of 2020 and into 2021, the […]

At the The Cookie Conundrum: A Recipe for Success,  hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s approach to supporting clients as they experience a learning curve in anticipation of third-party cookies […]

Versatile and engaging, video content is easy to share across multiple platforms.  Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]

Ad verification company Integral Ad Science (IAS) released new research about US Twitter users and their sentiment towards contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. […]

Businesses are incorporating machine learning solutions for dynamic pricing, intelligent negotiation, and profit simulation. Although machine learning (ML) adoption started in the consumer space nearly a decade ago, the B2B sector has been relatively slow in adopting ML algorithms for pricing. But the scenario is changing fast. A recent Global CEO Survey found 85 per […]

The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]

Do brands understand the mechanisms of emotional marketing? From strategies, data analytics to emotional ethics, some critics raise their eyebrows Don’t walk like a girl. Don’t throw like a girl. Don’t talk like a girl.  These stereotypical insults were taken on-screen with the hopes of shattering the derivative statement “Like a Girl.” With over 90 […]

For those who are new to the e-commerce business, choosing between a hosted and self-hosted platform can be a fundamental challenge A major hiccup that has troubled SMEs for years is the popularity of eCommerce platforms like Amazon. Consumers prefer to purchase from such them rather than turn to individual websites whose innovations and quality […]

Ramping up digital activities and exploring a wide range of tools has never been more important  It was the change in customer behaviour that prompted the launch of My Lily Box in 2020. A feminine hygiene and self-care subscription box, set up for the women in the MENA region who wanted an alternative method to […]

Over half (56 per cent) of respondents from the media and communications sector say that their organisation’s financial situation has improved since the start of the pandemic. The covid-19 pandemic demonstrated the critical role of technology in helping businesses, citizens and societies adapt. Digital infrastructure allowed entire economies and societies to transition to the cloud […]