The business industry was much different two years ago than it is today with altered customer behaviour, demands, and the advancements of technology. While it was the pandemic that changed the way marketers reach their audience with advertising, the shift is permanent. Emplifi’s recent State of Social Media and CX report reveals an increasingly heavy […]
Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
No matter the service or the great quality, brands cannot succeed without amazing marketing. It’s an obvious fact but sometimes forgotten. Many brands worldwide do not focus on the value of their martech stack that decides the fate of a brand’s success. Investing in marketing technology can allow them to know their customers and make […]
It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]
When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]
Increff, the India-based data technology venture in the fashion and lifestyle segment, has finalised partnership deals with UAE’s brands in fashion and logistics, Namshi and Aramex. The deal will enable the two UAE companies to gain access to Increff’s multichannel smart fulfilment platform Assure, which helps companies automate processes, improve manpower efficiency and reduce operational […]
Adjusting to a new normal, the CMOs and heads of marketing agree that businesses are now doing more than merely paying lip service to customer empathy, while being innovative If Covid-19 has done one thing for business, it is an accelerated shift to a not only digital-first, but people-first mindset. And for marketers, the lack […]
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
