Staff Articles

Leading brands aren’t simply looking to dialogue, they want to have deeper conversations and establish emotional connections with their customers. Unified communications helps integrate or unify various forms of communication under one umbrella and provide seamless communication between various internal and external channels. Martetchvibe, in partnership with Vonage, is pleased to present Digital Communication Week. […]

The holiday season is edging closer, and consumers are pumped to indulge, celebrate, and recuperate. Young UAE consumers are especially eager to resume their normal lives and make up for last year’s COVID-controlled holiday.  For insights from enthusiastic consumers about holiday shopping, gift-giving, spending, and sentiment, Sitecore conducted a survey, Holiday Shopping Trends 2021, which […]

Earlier in July, Saudi Research & Media Group (SRMG), the group behind media brands like Argaam, Arab News, Asharq Al-Awsat, and Asharq News acquired a 51 per cent stake in Arabic podcast platform Thmanyah. The acquisition was part of the group’s new digital-first, multi-platform approach and commitment to delivering original, unique, and exclusive content to […]

Zoho has been in the business of transforming the way people work since1996. When the pandemic prompted companies globally to shift into remote working scenarios, Zoho stood up to the opportunity of leveraging their solutions to help enterprise transition smoothly. Earlier in April, Zoho Corporation launched a new business division, Qntrl (pronounced ‘control’) to deliver […]

Today, companies most value executive skills, and C-suite needs to actively work to improve their skills as the business landscape gets more complex.  Martechvibe Learning presents a researched and curated list of the most relevant courses for your ideal executive education programmes. AI Applications for Growth University: Kellogg School of Management  Professor: Mohanbir Sawhney  Participants […]

Last year, Chinese steamer Yuansan live-streamed himself sleeping for two days, attracting 18 million viewers. Yes, you read it right.  In 2016, live streams began to grow in Japan and Germany on YouNow, Periscope, and UStream. While common motivators to host such sessions were reaching target audiences, and creating communities, another reason that got brands […]

Delivering the best services or products isn’t enough to skyrocket your business. CRM (Customer Relationship Management) solutions have become a competitive and growing space. Since customer experience is what all brands have been talking about, CRM solutions and strategies and the importance of launching companies forward are immense. So, it won’t be a stretch to […]

In case you missed it, bringing you insights from the experts at VMF 2021 Day 1: Building Customer Relationships Is The Top Priority The pandemic might have accelerated the evolution of the CMO from functional head to enterprise-wide leader, but the fundamentals of the CMO’s role remains “pretty solid”. And at its core is compelling […]

Marking the end of the VMF was the Annual Vibe Martech Awards (VMA). With a mission to honour the extraordinary achievements of Middle East brands and professionals, VMA was instituted as an annual recognition of the innovative companies that push martech boundaries.  Companies submitted their case studies, and after careful consideration by the Martechvibe editorial […]

Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands.  Why the Sudden Interest? Cable TV entered the living room after the […]