Staff Articles

Regardless of how organisations engage customers, the bar is being raised in the age of digital business transformation. Customers now expect organisations to flexibly respond to inquiries, no matter what medium is employed. In this interview, Mohammad Radaydeh, Country Manager META at Vonage, discusses how integrating channels helps deliver seamless conversations and why organisations that […]

Aramex’s early adoption of communication APIs and opening new channels for customers elevated engagement and prepared the logistics company for its future expansion   Aramex, the leading global provider of logistics and transportation solutions, was looking for solutions to offer more personalised customer interaction channels in 2018. It operates in over 65 countries with more than […]

“What we are witnessing today is an intense competition between the disrupters that are innovating to capture the market share versus the existing enterprise trying to retain their market share,” says Sunny Rao, Senior Vice President of Global Sales Vonage. Vonage is a Cloud-based Enterprise Communication as a Service business (CaaS) company that began as […]

Ninety minutes of wait time is no joke. I had called the airline multiple times regarding my refund status for a cancelled flight. But when I did manage to connect to an agent, he didn’t know my situation and what the management had decided about refunds.  Meanwhile, the situation at the airline contact centre was […]

With the buzz in the social media and tech space, it’s an exciting time for enterprises and startups to explore and create innovative tools and services. From 5G, IoT to AI-driven solutions, the possibilities are endless. While agility and innovation are the enablers of business growth, the expanding digital world inspires entrepreneurs to enhance CX. […]

Why is the order delayed? When will it arrive? Can the order be cancelled if it is too late? Hello? While this is just one scenario out of countless communications across industries, it demonstrates the need for a seamless communication network across the company and the brand. With new communication technologies, social media platforms and mobile […]

With the widespread adoption of cloud computing, keeping sensitive information secure from vulnerability isn’t easy.  Digital communication is the backbone of organisations. But in this time of remote or hybrid working environments, when businesses stay in touch with colleagues and clients across channels, new security risks have emerged. Digital transformation has increased the supply of […]

Communication is a constant activity that happens within an organisation through text messages, audio calls, video conferencing, file sharing, and more. We live in a world where technology is evolving to make different aspects of life more manageable. Unified Communications (UC) helps integrate or unify various forms of communication under one umbrella and aims to […]

Leading brands aren’t simply looking to dialogue, they want to have deeper conversations and establish emotional connections with their customers. Unified communications helps integrate or unify various forms of communication under one umbrella and provide seamless communication between various internal and external channels. Martetchvibe, in partnership with Vonage, is pleased to present Digital Communication Week. […]

The holiday season is edging closer, and consumers are pumped to indulge, celebrate, and recuperate. Young UAE consumers are especially eager to resume their normal lives and make up for last year’s COVID-controlled holiday.  For insights from enthusiastic consumers about holiday shopping, gift-giving, spending, and sentiment, Sitecore conducted a survey, Holiday Shopping Trends 2021, which […]