Staff Articles

Less than a month to go for the Vibe Martech Fest (VMF), KSA edition. A flag bearer summit in the region, VMF has a history of tracking and predicting where the martech landscape is headed through veteran voices. The evolution of marketing technology in the Kingdom is at a critical moment. Martech leaders in KSA […]

The company’s digital peer-to-peer solution does away with the cumbersome and frequently time-consuming “key handover,” which requires the host and renter to meet physically. A recent McKinsey report revealed a shift in the automobile industry. The findings showed a significant decline in private car ownership and increased interest in shared mobility and rentals as it […]

Being ready for real-time payments may require technology procurement, capacity building, culture change or a mixture of all three. While a significant portion of payments made in the United Arab Emirates continues to be cash-based, we are now seeing a steady shift towards digital alternatives. Greater change is in store. The Central Bank of the […]

The timing couldn’t be better – the mobile operator leads by example while helping enterprises accelerate their digital transformation. In February this year, Zain KSA announced a partnership with Evolving Systems, a real-time digital engagement company. It was a strategic move towards delivering a key component of its new Loyalty offering – intelligence powered by […]

The annual Martech Awards was launched to acknowledge the region’s experts and enterprises advancing marketing technology. Martechvibe recognises industry veterans, future martech leaders and enterprises furthering the Martech agenda in the region. After the success of last year’s virtual edition, VIbe Martech Fest returns to the Kingdom with an in-person summit. The second KSA edition […]

In the coming months, Virgin Mobile UAE will be able to offer the customer roaming plans, device insurance, travel and medical insurance as a bundle. We are building a state-of-the-art Martech stack – a real-time streaming ingestion engine that feeds into a data lake with AI/ML orchestration models analysing user behaviour, says Sumit Srivastava, Digital […]

In partnership with Darah, The Bold Group will celebrate Saudi National Day on the Decentraland metaverse. The Bold Group, a Saudi-based creative advertising agency, has partnered with King Abdulaziz Foundation for Research and Archives ( Darah) to bring Saudi National day to the Decentraland metaverse. For Saudi Arabia’s 92nd Saudi National Day Celebration, participants will […]

Martechvibe undertakes a study to evaluate the challenges marketers face when building loyalty programmes in the region, injecting data and intelligence and consumer trends. The State of Loyalty report aims to establish the relationship between loyalty drivers, attitudes, and consumer behaviour. This report will study operational challenges, market dynamics across the Kingdom of Saudi Arabia […]

Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]

HNAK increased its average open rate by 30 per cent and reduced its cart abandonment rate by a whopping 68 per cent with the help of WebEngage’s retention operating system With growing consumer awareness, brand competition, and high internet penetration, the KSA ecommerce industry — is projected to reach SAR 50 billion ($13.35 billion) by […]