Adeel is the Brand Strategy & Planning Director at Zain Telecom, KSA. In this exclusive interview, he talks about marketing strategy and leadership in an uncertain world. In the current COVID 19 crisis, how are you engaging with customers with the appropriate messaging? Not any different from the rest but trying to be better in […]
Majd Alsibai, Marketing Director at JTCO MICHELIN,is an experienced Manager of Sales and Marketing with a demonstrated history of working in the automotive industry. Skilled in Marketing Management, Go-to-Market approach, Distribution Development, Negotiation, Strategic Planning, Analytical Skills, and Team Coaching. What is design thinking, and how can marketers use it in marketing? Today, the global […]
As Marketing Director at the ENTERTAINER, Mike Rich is the strategic mastermind behind its innovative marketing campaigns. Under his leadership, the organisation has seen exponential growth, transitioning from regional market leader to a global market leader in just six years. Entertainment and lifestyle purchases are extremely sentiments linked, how has the ENTERTAINER adapted in the […]
Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]
