Industry Veteran, Tom Capper, Adds Deep Analytics Expertise to Challenge Industry Thinking. Moz, Inc., the leader in search engine optimization technology, today announced Tom Capper has joined the company to lead the Search Science team. Based in the UK, Capper comes to Moz after leading the SEO practice at Distilled, now Brainlabs. “Tom has proven […]
In this exclusive interview with MarTech Vibe, Heather Redling, Head of Marketing, Badr Investment Group talks about the future of the travel industry in the Middle East 1. History has shown us that travel is one of the world’s most resilient industries despite the challenges it has faced in the past. How can travel brands […]
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to […]
Speaking exclusively to Martechvibe, Hande Cilingir, Co-founder and CEO, Insider talks about growth, the challenges marketers face and the role of technology in Marketing 1. Insider was formed in 2012 back when the MarTech space was nascent and almost unheard. What made you and your co-founders believe you were solving a problem? Tell us the […]
In this exclusive interview with MarTech Vibe, Heather Redling, Head of Marketing, Badr Investment Group talks about the future of the travel industry in the Middle East 1. History has shown us that travel is one of the world’s most resilient industries despite the challenges it has faced in the past. How can travel brands […]
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]
“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]
In this exclusive interview with MarTech Vibe, Frederik Bisbjerg, Chief Operations Officer, Noor Takaful talks about reimagining customer experience in a time of change. 1. What’s the best way for organisations to reshape strategy to meet sharp shifts in customer behaviour? The short answer is companies need to redesign their operating model to be much […]
In this exclusive interview with MarTech Vibe Middle East, Waleed Al-Toukhi, Chief Marketing Officer- Advisor, Macqueen Fintech talks about the importance of Social Media Listening and developing effective marketing strategies for the current and post-Covid 19 era. How can marketers adapt to the current situation? What are the things they should & should not do? […]
In this exclusive interview with MarTech Vibe Middle East, Pawel Dabrowski, Head of Omni-channel, Nahdi Medical KSA talks about adaptability, advantages of having an agile team, data and analytics strategies and his approach towards investing in technology. Online shopping is witnessing a surge due to COVID 19. Do you think it will change the way […]
