“Digital transformation is more than a buzzword,” says Robbie Kearns, Senior Regional Vice President at Salesforce. In the Middle East, organisations that listen to customers and respond with empathy and understanding enjoy better business outcomes. In this interview, he speaks about how organisations can connect with customers at various touchpoints to become more resilient, enhance […]
Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]
There has been innovation in the home delivery mobile app space in South Africa. Murat Yoldas Ertugrul, VP MEA, Emakina, talks about how South Africa has seen a significant increase in online shopping across all categories and why adopting marketing technology solutions is crucial to the survival of brands. Emakina uses data-driven insights to increase […]
The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story. SAP is building solutions that help companies achieve this. In the last year, acquisitions […]
As a run-up to Vibe Martech Fest’s South Africa edition, we put a spotlight on innovative marketing leaders who are transforming and redefining their role, business and the marketing industry in South Africa. Alan Buck Chief Marketing Officer at L’Oréal Alan Buck discovered his passion for marketing during business administration studies. Before joining L’Oréal, Buck […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
A seasoned marketing professional with vast experience in the MENA region, Rami Deeb, who manages Talkwalker’s digital marketing efforts for the MEA market, talks about how social intelligence provides insight to predict consumer behaviour and the key challenges brands face today. Why is social intelligence becoming so important? Social media is a gold mine for […]
CatapultX uses AI to power circumstantially relevant and non-interruptive video ads integrated within the video not to hinder the audience experience. Zack Rosenberg, CEO and co-founder of CatapultX believes that when customer experience is enhanced, users react positively to advertising. A win for content creators and advertisers alike. We speak to Rosenberg about what brands […]
There is a schism between the way marketers used to function in the broadcast era versus how customers want to communicate with brands today, says Grad Conn, Chief Experience Officer at Sprinklr, the Customer Experience Management (CXM) platform. Grad joined Sprinklr in 2018 after being on the client-side of the business during his stint at […]
The significant shifts to customer-centric strategies, human-centred design and digital channels have been instrumental in driving increased investment in marketing technology, says Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, in an interview with Martechvibe before the Vibe Martech Fest South Africa. Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, has been championing […]
