Speakers Interview

In an exclusive interview with Martechvibe, Alexander Atzberger, CEO of Optimizely discussed the Middle East’s digital potential. His advice to marketers in the region is to constantly optimise the customer experience, and drive demonstrable results back to the business. Excerpts from an interview; First of all, welcome to the Middle East. Why is it essential […]

Umesh Agarwal, formerly at Axiom Telecom discusses the role of technology in increasing ROI and achieving customer-centricity “Offerings on your digital channels should be customised. They have to be entirely different and suit the requirements of individual customers. Keep taking feedback and improving on them—that’s where the maturity comes in, and that will be the […]

Zand aims to streamline banking operations with minimal paperwork and support clients in their day-to-day lives to achieve their lifetime financial goals Martechvibe spoke to Olivier Crespin, Co-founder & CEO of Zand, about how digital banking is changing the landscape in UAE, and the potential impact on retail via digital transactions. With the UAE set […]

Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

Courtney Hilbert, Senior Director, Analytics at Merkle, talks about the post-pandemic impact of inflation on consumers and the various industries. “Consumers have often relied on their savings accumulated during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and with the consistently high cost of gas and oil – influencing the […]

Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]

Francois Viviers, Marketing and Communications, Capitec Bank, South Africa discusses technology-oriented strategies and talks about three founding principles that build a brand “Strong brands are not built by advertising. It’s built by what people experience when they interact with the brand. That’s where marketers need to focus,” said Francois Viviers, Group Executive: Marketing and Communications, […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.