Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]
From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]
Francois Viviers, Marketing and Communications, Capitec Bank, South Africa discusses technology-oriented strategies and talks about three founding principles that build a brand “Strong brands are not built by advertising. It’s built by what people experience when they interact with the brand. That’s where marketers need to focus,” said Francois Viviers, Group Executive: Marketing and Communications, […]
Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy. “Ultimately, all roads at the back end should have a single view of the consumer where you’re starting to get to know the consumer and serving […]
Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]
Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says brands must tap into relevant conversations
Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]
Ahead of her session in VMF South Africa, mobile marketing expert Hazel Chimhandamba talks about the current trends and the power of influencers. “Brands need to tread carefully because some influencers tend to be over-utilised. As a result, there is a significant trend shift towards the nano influencers versus the more popular socialites,” said Hazel […]
Recently, Volkswagen South Africa stepped into the metaverse with an NFT treasure hunt, launching the campaign to promote its latest Polo model’s safety and intelligence features. “This is our first dabble in the metaverse, and the response to the campaign has been unprecedented. My advice to brands starting their journey with the metaverse would be […]
Scott Brinker is a leading voice in the MarTech space, the Editor of ChiefMartec and the creator of the marketing technology landscape supergraphic. There are more than 9,932 solutions in 2022 — up 24 per cent from 2020. We spoke to Brinker about the common doubts marketers have while getting started on their MarTech journey; […]
