less than a minute agoThe real signal isn't a blown SLA or a clunky handoff. It's what happens the moment a deal falls through. Marketing blames the nurture. Sales blames the lead quality. Both wave their data. Neither changes a thing, says Kevin Virsolvy, Senior Director, EMEA Marketing at Braze.
less than a minute agoNew Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.
less than a minute agoShutterstock's platform is built around three core strengths and a simple philosophy: built for real people doing real-world creative work and elevated by AI.
less than a minute agoMagnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.
less than a minute agoThe partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.
22 hours agoThe report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.
22 hours agoThe partnership integrates Kartel into HorizonOS, enabling clients to see how creative execution connects to audience response and campaign performance in real time.
22 hours agoBrands can easily build custom audiences based on Gopuff's rich first-party data to power more personalised, relevant, and effective advertising campaigns.
22 hours agoTogether, Consensus's Product Experience Platform and Saleo's AI Demo Agent create a seamless path from first curiosity to informed conversation.
