Personalisation & Privacy

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.

Explore AI's transformative impact on customer journeys with insights from Kate Miller, EVP Strategy at Doceree. Learn how life science companies leverage AI for personalised HCP engagement, from segmentation to self-selection mechanisms.

Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.

AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.

The average internet user spends 6 hours and 53 minutes online per day. The more time spent online, the more the data is exposed to cyber risks. To that, ZKP makes some exciting applications for marketers trying to win their customers’ trust. Zero-knowledge proof (ZKP) is a cryptographic concept that allows one party to prove […]

Customers have made it clear that they want personalised recommendations. But are brands making the right efforts to allocate powerful resources towards understanding customer preferences? Where you have a 35% chance of success for a TV show, a Netflix original holds 93%. Why? The brand excels in utilising customer data to offer powerful recommendation algorithms […]

Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling? Spotify’s spiralling global user base demonstrates that intelligent, personalised engagement can have an unparalleled positive effect on brand […]