Personalisation & Privacy

From AI disruption to brand decentralisation, marketing insiders weigh in on what to watch, what to fix, and what to double down on in 2025.

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.

In 2025, Google faces mounting legal pressure, major AI search updates, and internal shifts. Here's a breakdown of the latest developments—and what marketers need to know to stay ahead.

Outdated digital marketing laws are exposing ecommerce businesses to costly, unnecessary lawsuits. Reform is needed to protect responsible brands using consumer-friendly practices.

Personalisation, automation, and AI agents all hinge on one thing: real-time, user-granted consent. Without it, trust breaks, data dries up, and innovation stalls.

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.