In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Cisco Powers Hybrid Work Experiences With Purpose-Built AI Innovations […]
WPP will provide input on the Braze product roadmap and clients will gain early access to alpha and beta products along with customised solutions. WPP has partnered with Braze, a customer engagement platform provider, to focus on joint integrations and solution development to help companies leverage first-party data to create personalised engagement and drive customer […]
Artificial intelligence whitepaper outlines UK government’s proposals to regulate the technology, which are based around creating an agile, “pro-innovation” framework The UK government has published a whitepaper outlining its “adaptable” approach to regulate artificial intelligence (AI), which it claims will drive responsible innovation while maintaining public trust in the technology. The whitepaper emphasised the government’s […]
TCN and Prodigal’s solutions streamline workflows to simplify dialling, offer customers self-payment options and omnichannel communications. Prodigal, a provider of consumer finance intelligence, and TCN, a provider of cloud-based contact centre technology, have partnered to support agents with cloud and artificial intelligence technologies. Together, TCN and Prodigal’s solutions streamline workflows to simplify dialling, offer customers […]
Automotive Cloud Intelligence will leverage Salesforce Einstein AI and CRM Analytics to provide real-time intelligence and actionable insights. Salesforce revealed several new automotive cloud features to help automotive companies deliver immersive, in-car experiences powered by real-time personalisation and build truly connected experiences at every customer touch point, whether they are driving, buying, or servicing their […]
Folloze’s unique identity model now with enhanced cookie matching capabilities incorporates first and third party behavioural data to reveal exactly who is on the buying side. Folloze has added an identity sourcing enhancement to its no-code B2B Buyer Experience Platform (BX 3.0) to help marketers with personalisation. Folloze’s identity matching model now includes cookie matching […]
RevGPT generates answers by querying sales conversations captured via Clari’s Wingman solution and the RevDB revenue database. Clari has launched RevGPT, a generative artificial intelligence solution built into the Clari Revenue Platform that leverages OpenAI’s ChatGPT to help companies answer their most critical revenue questions and take action. RevGPT’s first capability, Smart Summaries, provides instant […]
The AI Acceleration Suite allows businesses and developers to rapidly deploy rich, omnichannel customer journeys that use the power of AI and customer data to incorporate intelligence and automation into their customer experience applications. Vonage, a global provider of cloud communications helping businesses accelerate their digital transformation, has launched the Vonage AI Acceleration Suite, a […]
This offering is predicated on the recognition that every industry and enterprise is unique and that existing one-size-fits-all approaches to composability are not ideal for most businesses. SAP announced its new SAP Commerce Cloud composable offering, a different approach to composability. Through this SAP Commerce Cloud composable offering, merchants will be able to compose commerce […]
RingSense for Sales analyses interactions among salespeople and their prospects to surface key insights and performance measures. RingCentral, a provider of cloud communications, video meetings, collaboration, and contact centre solutions, has launched RingSense, a generative artificial intelligence platform that brings conversation intelligence to business communications and collaboration. “Today marks an important step forward in our […]
