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Insights Studio connects MediaRadar's intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve.

WRAP Cloud is bringing trusted TV and CTV audience analysis to a modern SaaS platform, AI-enabled through MCP and embedded agentic workflows.

The strategic partnership pairs Bazaarvoice’s crawlable content infrastructure with Evertune’s enterprise GEO and prompt-tracking platform.

Through this partnership, enterprise networks using Koddi's platform can access Teads' global advertiser base seamlessly without managing custom, proprietary integrations.

By continuously identifying off-intent traffic and other inefficiencies, the Spend Recovery Agent is designed to improve the underlying account over time.

The launch builds on Cint’s introduction of in-flight outcomes measurement earlier this year and expands access to the capability through Study Creator.

The offering by Channel Factory brings video-level content classification and brand suitability standards to streaming environments where audiences spend most of their screen time.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

Omneky’s new evaluation suite assesses brand fit, creative execution, and whether an ad is ready to run.

The integration connects MNTN Performance TV directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN.