News

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape.

Zoho CRM, which will use generative AI to extract and summarise key information from customer records; offer predictive analysis on deals in progress; create personalised emails and custom templates; and check content for grammatical errors. Zoho launched 13 generative AI Zoho application extensions and integrations, powered by ChatGPT, blending third-party intelligence with Zia, Zoho’s AI […]

The tool can identify pertinent moments in conversations that agents might want to flag in future calls. Ringover, a cloud communications and contact centre solutions provider, has launched Empower, an artificial intelligence-powered platform to analyse sales and customer support conversations and provide data-driven insights. Empower helps users do the following: Analyse performance during calls in […]

Digital teams can accelerate their workflows and seamlessly collaborate with others, resulting in the creation of high-quality digital experiences. Contentful launched several product features, capabilities, and integrations to its Contentful Composable Content Platform to help teams connect and collaborate on digital experiences at scale. The new capabilities include the following: Pre-built integrations, like the Shopify […]

Integrous will bolster Avionos’ offerings with a focus on paid and earned media, B2B demand generation, measurement, and analytics. Avionos has acquired Integrous Marketing, a digital marketing agency that specialises in demand generation and analytics. Financial terms of the deal were not disclosed. Digital media management has been a growing area of demand for Avionos […]

App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and more than 3,000 channels from a single source of access and only pay for installs. AppLovin, a mobile app marketing platform provider, is bringing performance-based buying to connected TV within its mobile user acquisition platform, AppDiscovery. […]

The Data Integrity Suite enables users to proactively detect issues, get a clear understanding of data use and lineage, enrich it with curated datasets, and make it available in on-premises, cloud, or hybrid environments. Precisely, a provider of data integrity services and solutions, has upgraded its Precisely Data Integrity Suite to allow users to build […]

The acquisition helps sales leaders align on gaps in knowledge, skills, and day-to-day deal behaviours on one platform. Mindtickle, a provider of sales enablement and revenue productivity solutions, has acquired Enable Us, a digital sales room and buyer enablement provider. Financial terms of the deal were not disclosed. The addition of Enable Us empowers sales […]

Litmus Assistant harnesses artificial intelligence to help marketers craft email experiences at scale, optimising email content and ensuring inclusivity. Litmus, an email marketing solutions provider, introduced Litmus Assistant to help marketers create email campaigns. Litmus Assistant harnesses artificial intelligence to help marketers craft email experiences at scale, optimising email content and ensuring inclusivity. It includes […]

With the integration of Amanda AI’s engine, organisations and their ecosystem partners will be able to automate campaigns. Impartner, a provider of channel management technologies, is partnering with Amanda AI to power its Google Ads for the Channel solution. Impartner’s Google Ads for the Channel lets marketers bring their ecosystem of partners into their paid […]