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Developed with Marketing Architects' sister company, Misfits & Machines, Mass Customizer lets brands customise TV creative at scale without reshoots, extended timelines, or added production costs.

Through its partnership with Adobe, utilising its AI and creative technologies, Tesco aims to accelerate the personal engagement and service it offers customers.

Together with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.

Alongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.

Video engagement signals now feed directly into Salesloft workflows, helping teams prioritise follow-up, focus on the right deals, and improve forecast accuracy.

Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.

The launch introduces the Campaigns AI Agent, empowering teams to streamline campaign setup, scale production, and accelerate results.

The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by CPG purchase insights, enabling more precise planning and targeting across cross‑screen and DOOH campaigns.

With WunderKIND Ads and Attain, the integration significantly upgrades targeting and measurement capabilities, which enables advertisers to maximise ROI and capture high-value consumers during peak shopping periods.

Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.