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New conversational capabilities and MCP empower marketers to seamlessly manage, execute, and optimise cross-channel campaigns using natural language.

The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.

Azira One streamlines the entire process through a conversational AI interface that fetches data, performs advanced calculations, and generates contextual and visual outputs in seconds.

Vibe Marketing Tech Fest 2026 will bring together senior marketing, technology, and CX leaders in Dubai on September 9-10 to discuss navigating change and driving transformation in a dynamic environment

The expanded partnership combines Claude’s reasoning with Salesforce’s data, workflows and governance to power trusted enterprise action directly in Claude.

Virtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.

Hearts United is built to help ambitious brands navigate a media environment where influence moves continuously across platforms, creators, communities, commerce, and AI.

Archie proposes the criteria, runs the search and vetting itself, then hands back a checked shortlist of creators worth booking, each with the reasoning attached.

LiveNexus Agent Assist is designed to work across existing customer service environments with limited disruption.

The integration will enable advertisers to use Gracenote’s content IDs, metadata, and standardised taxonomy in The Trade Desk to move beyond genre and set more precise curation and targeting criteria.