News

The evolution of Sigma expands its global footprint, introduces AI-powered planning and measurement capabilities, and deepens activation across media environments.

impact.com’s new capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel.

Clinch's new solution enables brands to connect GEO insights directly to omnichannel creative strategy and activation workflows inside Flight Control.

New Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.

Shutterstock's platform is built around three core strengths and a simple philosophy: built for real people doing real-world creative work and elevated by AI.

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

The partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.

The latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimisation.

The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.

The partnership integrates Kartel into HorizonOS, enabling clients to see how creative execution connects to audience response and campaign performance in real time.