News

Booking.com continues to harness Generative AI (genAI) to simplify key steps in the travel planning process.

The goal with multichannel services is to help brands scale efficiently, increase profitability, and build lasting customer loyalty.

These new capabilities provide granular insights into working vs. non-working spend and other key data points, injecting visibility, velocity, and agility into the marketing planning and budgeting process.

This API integration extends the capabilities of its Website Builder to a primary software platform for third parties and enables then to build integrated product experiences on their website.

Topline growth numbers in retail media, paid search, and paid social remain positive, with each digital channel responding differently to a moderation in ad price inflation.

The companies are also collaborating on new technology and distribution capabilities to bring this expanded app store experience to iOS devices in the near future.

This new offering for brand safety provides advertisers with transparency and control over their campaigns by leveraging Zefr's patented AI and ML technology.

The partnership for AI-driven marketing will provide a comprehensive, streamlined process for first-party data readiness, measurement, and activation.

IBS Software's iLoyal solution offers travel providers the ability to establish tailored customer retention strategies and integrate wider partner product offerings.

The acquisition enhances Impact XM's position as a provider of innovative experiential solutions and furthers the company's global reach and growth trajectory.