Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and content verticals can be critical to success Fandom, the fan-first global entertainment platform, released its inaugural insights report in New York City at FanDNA: Marketing in the Age of Fandomonium. The study, titled, […]
Brands must integrate disparate applications, data sources and devices to deliver connected experiences and earn loyalty MuleSoft, a provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organisations. As a result of this continued frustration, consumers are […]
Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]
Marketing Leaders Report They Struggle With Management, Relevancy and Measurement. Fifty-eight per cent of marketing leaders believe the brand is a critical driver of buyer behaviour for prospects, and 65% believe it is a critical driver of buyer behaviour for existing customers, according to Gartner, Inc. However, the Gartner Brand Survey 2019 revealed that 35% […]
The Crown Prince of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum today officially inaugurated the 39th GITEX Technology Week. Taking place at the Dubai World Trade Centre from October 6 to 10, the event features 4,500 companies representing 100 countries. MartechVibe is the media partner of this global tech event and […]
Alteryx, a leader in data science and analytics, announced that it has acquired Feature Labs, a data science software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations empower every data […]
fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing. Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]
SAP, a market leader in enterprise application software, is hosting the SAP Customer Experience Live on Sunday, October 6 in Dubai, United Arab Emirates. SAP has been helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Their machine learning, Internet of […]
Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y small business owners (SBOs). Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on North America’s small businesses to fully understand the key issues and trends that both […]
With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry’s First Syndicated Solution for Measuring Talent’s Impact Nielsen, the industry’s one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, […]
