News

Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.

The integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.

The launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.

The approach enables brands to maximise the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.

New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions.

The new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.

R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction.

AURORA takes a different approach: it runs on INCRMNTAL's continuous, privacy-first incrementality engine, which uses causal AI to measure true impact across every channel, geo, and platform.

Through this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network.

Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.