19 hours agoThe Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.
20 hours agoThe collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.
20 hours agoUnlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.
20 hours agoRetail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.
2 days agoThe Walls.io-EventMobi integration makes it easy for event teams to collect attendee posts, branded hashtag content, and live reactions and show them at the event.
2 days agoQuantumDemand provides the context needed to understand when an account is actively progressing toward a purchase and which stakeholders are driving that decision.
