Drift, a leading conversational marketing platform, and SurveyMonkey, a leading global survey software company, announced the release of the 2019 State of Conversational Marketing Report. Based on a survey of 1,000+ US consumers, the 2019 State of Conversational Marketing is a follow-up to the 2018 State of Chatbots report and highlights key conversational marketing trends and […]
Manthan Systems, a leading cloud analytics company, will be the Gold Sponsor of Vibe Marketer’s Fest – the region’s first, largest, and most credible marketing technology event. Scheduled on 5 and 6 November 2019 in Dubai, the summit will examine how companies can build a marketing blueprint connecting MarTech stack to goals, strategies and priorities. […]
What are the top core benefits users want from the future of social media? In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
Salesforce, the global leader in CRM, announced that the company was named a leader by Forrester Research in its report, The Forrester Wave™: Data Management Platforms, Q2 2019. Salesforce’s Data Management Platform (DMP), Audience Studio, is part of the Salesforce Marketing Cloud, which enables marketers to know, personalise and engage their customers across every touchpoint. […]
4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing […]
Evergage announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalisation Engines. Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalisation Engines is now in its second year, with Evergage being recognised as a Leader in both reports. According to […]
HubSpot, a leading growth platform, was recently declared the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company’s success to the flywheel model, HubSpot’s approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. “By introducing a […]
Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis “Impact of Digital Technologies in The Customer Journey” jointly drawn up with Atento. According to IDC data, 23 per cent of 1.68 billion dollars will be invested in digitalisation processes in the course of the year will focus on […]
Criteo, the advertising platform for the open internet, has announced its strategic partnership with Custora – a customer intelligence platform that uses machine learning to power personalised marketing, as part of Custora’s Global Audience Partner Program. Companies including Tommy Hilfiger, Tiffany & Co., and Bonobos use Custora’s customer intelligence platform. The partnership will leverage Custora’s […]
Contentsquare, a leading digital experience insights platform, announced that it had acquired experience analytics company Clicktale. Clicktale boasts of clients such as Dell, RBS and T-Mobile, while Contentsquare’s list of clientele includes AccorHotels, Sephora and Walmart. This combination creates a definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients […]
