With marketers citing repetitive workflows as a top pain point, Adjust’s new Control Center automates campaign management, empowering them to focus on creativity, strategy, and pushing boundaries. Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the launch of its pioneering new product, Control Center, which will be part of the Adjust […]
The augmented reality (AR) and VR market is growing steadily and is estimated to reach a market size of $209.2 billion by 2022. DesignRush, a B2B marketplace connecting brands with agencies, determined the best companies that create AR and VR interactive experiences based on real-world environments which businesses can integrate into a wide range of […]
Piano, the leading subscription, data management and customer experience technology provider with over 300 major media clients, launches Piano Zero, an end-to-end solution that empowers zero- and first-party data and enables GDPR and CCPA compliance. Piano Zero combines the value exchange and identity management tools needed to incentivise and acquire zero-party data and consent, with […]
Customer engagement platform Leanplum has raised a $27 million, which the company says it will use to bolster its product development and go-to-market efforts. Maybe just as importantly, the company also announced a major shakeup of its executive ranks. It appointed George Garrick as president and CEO, and Sheri Huston as Chief Financial Officer. Co-founder […]
Facebook has acquired a startup offering key ingredient for its augmented reality glasses. Scape Technologies, a London-based startup using computer vision to determine location beyond the capabilities of GPS alone. Its cloud-based “Visual Positioning Service” translates images into 3D maps that deliver a precise outdoor location across entire cities — important when one needs to […]
80% of PR corporate positioning for senior executives globally is not driven by social media analytics – in the UAE it is slightly less at 74% Only 8% of C-level executives in the UAE use social listening tools for reputation management 15% of UAE PR professionals use social listening tools for newsjacking – in line […]
GoDaddy has reached an agreement to acquire Over, the startup behind an app that helps businesses create the photos and videos they need for social media. This follows GoDaddy’s relaunch of its website-building tools under the new name Websites+Marketing, with additional features around email marketing, search engine optimisation and maintaining a presence beyond your website, […]
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has announced a strategic partnership with Takeoff, a US-based technology company that offers best-in-class eGrocery automation solutions, that will revolutionise Carrefour’s online orders in the UAE and KSA. The partnership will be the first-of-its-kind eGrocery fulfillment […]
Dubai-born start-up CAFU, the region’s first on-demand fuel delivery service app, announced the appointment of Clare Holburn-Archer as its Chief Marketing Officer (CMO). Heading up CAFU’s marketing team, Clare is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. With CAFU recently announcing that it is expanding into Oman by […]
Talkwalker, a social listening and analytics company, today announced the launch of Conversation Clusters, a data visualisation tool that enables marketers, PR professionals, and consumer insight analysts to instantly uncover, understand, and visualise the context around any topic at a glance. The launch marks a significant development in the social listening and analytics space, enabling users […]
