The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games’ unique business model, which relies on ads for 95% of their revenue and boasts average click-through rates of 22% People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion […]
WorkJoys announces the global launch of the world’s first virtual team building software to help companies around the world and their employees cope with the emotional impact of COVID-19 WorkJoys helps teams and individuals build bonds with each other by playing simple and fun team-building games. By playing WorkJoys games asynchronously and only during pockets […]
Affle (India) Limited through its subsidiaries (“Affle”), today announced the signing of definitive agreements to acquire full control of Appnext Pte. Ltd. Singapore and 100% IP of Appnext app discovery and recommendation platform with immediate effect. Affle will initially acquire 66.67% equity ownership in Appnext Singapore, with a clear path to acquire 100% equity ownership […]
The new solution drives optimisation success for gaming app developers AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers. Also read: Former Sparkpost Exec, Barry Abel, Joins Netcore Solutions Inc. as CRO to Expand US Operations By tying the […]
Netcore Solutions Inc., industry’s leading marketing technology company, announced today the appointment of Barry Abel as its Chief Revenue Officer In this role, Abel will direct Netcore’s North American go-to-market strategy and execution. In addition, he will be responsible for guiding sales, customer success and other customer facing operations to meet and exceed growth objectives. […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab […]
MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced today that it has closed a $12 million growth financing led by Argentum and Bridge Bank MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalised messaging across various marketing channels, at […]
New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivalled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint. Leadspace today announced new real-time data connections planned for […]
Cisco’s AppDynamics Positioned Highest on Ability to Execute Axis and Named a Leader for Eighth Consecutive Time in 2020 Gartner Magic Quadrant for Application Performance Monitoring AppDynamics, a Cisco company, today announced that it is positioned highest in Ability to Execute in the latest Gartner Magic Quadrant for Application Performance Monitoring. This is the eighth consecutive […]
Wishpond’s brand new Shopify integration boasts real time revenue tracking, targeted email campaigns, advanced customer segmentation, and more. Wishpond has just announced it’s brand new Shopify integration allowing Shopify business owners to grow their email lists, send targeted campaigns, and track revenue in real time, all from inside of Wishpond’s platform. Building on Wishpond’s comprehensive […]
