Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in […]
Unlock our 4 step framework to maximise the efficiency of marketing operations Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team. As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. […]
Marketing Leaders are Evolving their Teams Through Increased Centralisation to Build More Scalable, Flexible and Resilient Marketing Organisations Despite years of mounting pressure within many marketing organisations between centralising or decentralising resources, a rapidly growing number of marketing leaders now prefer the centralised approach, according to Gartner, Inc. In fact, the Gartner Marketing Organization Survey 2020 of […]
INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organisations, announced today that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media […]
Two industry leaders, Astute and Socialbakers, join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow […]
Top experts will share insights on why personalisation is the key to marketing success Marketing technology, data, and analytics is allowing marketers to create personal and more human experience across channels and buying stages. But a recent McKinsey survey of senior marketing leaders found that only 15 per cent of CMOs believe their company is […]
SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners The partnership with SparkPost expands WebEngage’s email portfolio, allowing its customers to leverage Sparkpost’s advanced technology to supercharge their email marketing efforts. Through this partnership, WebEngage is expected to expand […]
Combination creates ultimate system of differentiation for companies to compete and win in the digital-first economy Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced today that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimisation. This combination creates the most advanced digital experience platform to […]
The newest iteration of Page Authority will provide SEOs insight to more accurately gauge page strength and help identify where to take action Moz, Inc., the leader in search engine optimisation technology, today announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a […]
Leaders in TV and Digital Consumer Intelligence Team Up to Bring AI-Powered, Cross-Channel Marketing Intelligence to Brands Worldwide Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, today announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq’s data from […]
