News

HCL Technologies (HCL), a leading global technology company, today announced the release of Unica V12.1 Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalised interactions required by the largest organisations with the most complex data infrastructures.  V12.1 is the culmination of more than two years of research, development, and investment […]

Worldwide spending on the Internet of Things (IoT) has been significantly impacted by the economic effects of the COVID-19 pandemic in 2020, although a back to double-digit growth rebound is expected both in the mid and long-term A new update to the International Data Corporation (IDC) Worldwide Internet of Things Spending Guide shows IoT spending growing 8.2% […]

Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform.  The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.  Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 […]

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns – and how your brand can earn it. – Lego was identified as the most loved brand on social media in Talkwalker’s inaugural report on brand love. – Talkwalker’s enterprise social listening platform analyzed over 264,000,000 […]

Influencer marketing efficiency decreased by 41% compared to last year. However, healthcare influencers were 4.2x more efficient, according to a new Socialbakers report. Socialbakers, the leading social media marketing platform, today released its State of Influencer Marketing Report, which examines how the COVID-19 pandemic has affected the influencer industry over the last three months. Among […]

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd. (NASDAQ: PERI) announced today that Undertone, the developer of Synchronised Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company […]

COVID-19 Impact Study – Retail and Restaurant Market Analysis Provides Insights and Strategies for Short-term Tactics and Long-term Plans As retail and restaurant organisations continue to deal with the new realities caused by the COVID-19 pandemic, they are modifying people, process and technology to adapt to evolving consumer expectations and new guidelines and mandates for […]

As states and businesses reopen, app enables on-the-go location and hours updates, and faster responses to customers Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – […]

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market.  Quaero will leverage Neustar’s integrated technology and […]

THE RISKS AND OPPORTUNITIES ARE EVOLVING AS QUICKLY AS THE RAPID POLITICAL AND POLICY CHANGES A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety. As policy shifts, political winds, and the global pandemic impact advertising, brand safety opportunities and risks […]