News

A new wave of digital commerce sparks nearly two-thirds of leading consumer brands to start investing in immersive experiences Consumers are at a tipping point for immersive experiences in digital commerce found new global research released today from Accenture.  The report reveals immersive technologies such as augmented and virtual reality and 3D content can enhance consumer […]

Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into […]

For the first time, Airship will extend its platform beyond customer engagement to directly enable commerce, payments and customer conversations Customer engagement company Airship today announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS.  This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as […]

GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest eCommerce integration with industry giant, Salesforce Commerce Cloud The new integration dramatically improves workflow and removes the need for marketers to rely on their eCommerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration […]

Springbot, a marketing automation platform, adds a new messaging channel and personalisation opportunity for retailers with the launch of Short Message Service (SMS) Marketing This allows merchants to plan their communication strategy across email, social and now text with their shoppers.  After an easy setup and keyword selection process, retailers can use the channel to […]

Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]

AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM today announced the launch of Watson Advertising Weather Targeting, a new suite of triggers designed for marketers to help them make the connection between weather and product sales actionable at scale without the use of third-party cookies or […]

Oracle to take a 12.5 per cent stake in TikTok Global Oracle Corporation announced today that it was chosen to become TikTok’s secure cloud technology provider.  This technical decision by TikTok was heavily influenced by Zoom’s recent success in moving a large portion of its video conferencing capacity to the Oracle Public Cloud. Also read: […]

More than 110 Major Companies Certified at Launch, Including Amazon, Facebook, Google, GroupM, Havas, Kroger, Omnicom Media Group, Twitter, Walmart The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest […]

Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices.  Litmus, a leader in email marketing, today releases its report, “2020 State of Email, Fall Edition,” during Litmus Live Week, the premier conference for email practitioners and marketing leaders.  The study found 77% of marketers say email is one […]