IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to […]
NetApp introduces new simplified cloud experience for the enterprise, on and off the premises, with consumption models as easy as 1-2-3. NetApp, the data authority for hybrid cloud, announced its reinvention of the customer experience with NetApp® Keystone, a program that offers a range of flexible solutions for customers whether they choose to build or […]
Microsoft’s new solutions deliver IoT innovations from cloud to edge. Microsoft Corp. announced new capabilities that further simplify the customer journey and deliver highly secured IoT solutions. These solutions help customers embrace IoT as a core strategy to drive better business outcomes, improve safety and address social issues by predicting and preventing equipment failures, optimising smart […]
H2O.ai, the open source leader in AI and machine learning, showcased new innovations that highlights its vision to democratize AI. The new innovations, including a preview of its new AI platform for business, H2O Q, extend the company’s leadership in AI and machine learning and provides a new way for new categories of business users […]
New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty. Organizations see dollar-signs – not people – when thinking of their customers according to a new study released today by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth […]
Through a new agreement, companies will accelerate and modernise customer transitions to SAP S/4HANA and SAP Cloud Platform on Microsoft Azure. Building on a joint commitment to simplify and modernise customers’ journeys to the cloud through project “Embrace,” SAP SE and Microsoft Corp. announced an extensive go-to-market partnership — from conceptualisation to sales — to accelerate customer […]
HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing […]
A new global study from Thales, with research from the Ponemon Institute, has exposed an increasing disparity between the rapid growth of data stored in the cloud and an organisation’s approach to cloud security. Although nearly half (48%) of corporate data is stored in the cloud, only a third (32%) of organisations admit they employ a security-first approach […]
CoreXM unlocks powerful solutions to help experience management professionals analyse vast amounts of experience data (X-data), improve feedback quality, and take action on insights in real-time. Qualtrics, the leader in customer experience and creator of the experience management category, recently launched CoreXM™, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all […]
Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and content verticals can be critical to success Fandom, the fan-first global entertainment platform, released its inaugural insights report in New York City at FanDNA: Marketing in the Age of Fandomonium. The study, titled, […]
