MoEngage has been also recognised as a Leader in the new 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report MoEngage, the leading insights-led customer engagement platform, announced that it has been named a “Leader” in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report. A complimentary copy of the report is available here. MoEngage has […]
Also announces Freshworks Neo, a reimagined digital-first platform, providing out-of-the-box customer 360 intelligence for AI-driven selling Freshworks Inc., the customer and employee engagement software company, today unveiled Freshworks CRM, uniting sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes. […]
C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. today announced the launch of C3 AI® CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives […]
The trends will help leaders accelerate digitisation and create resilient businesses According to Forrester (FORR: NASDAQ), the next decade will require CIOs to both respond to digital acceleration and proactively manage uncertainty. Rapidly changing consumer trends, complex security concerns, the ethical use of artificial intelligence, and the increasing impacts of climate change will drive businesses to incorporate […]
By tailoring advertising only to specific consumer needs, brands are making ads less useful and missing out on sales, according to new research from Performics, Northwestern University and Microsoft Advertising Hyper-relevancy is now prevalent in digital advertising, but may be backfiring for many brands according to a new study by the Intent Lab, a research […]
Complementary solutions offer end-to-end marketing, product discovery, and commerce experiences that enable clients to personalise and target customers across all channels Bloomreach, the leader in commerce experience™, and Exponea, the leading Customer Data and Experience Platform (CDXP) provider, today announced that they are entering a strategic partnership. Both Bloomreach and Exponea have experienced significant growth as […]
Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters […]
Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc. Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]
At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), today announced a […]
Businesses Can Now Handle Instagram Messaging Requests at Scale with Zendesk Zendesk, Inc. today announced the addition of Instagram messaging to its customer support offering. This means businesses can now provide customer service on Instagram from directly within Zendesk. As a leader in messaging for customer service, this aligns with the company’s continued investment in new social […]
