CloudEngage has added another simple, innovative way to drive website conversion to their award-winning product suite It’s not uncommon to see an excess of non-targeted carousel slides on websites. Studies indicate that most web visitors only view the first two slides, with a significant drop-off beyond that. Further, the primary slides lack the precise messaging […]
The Agency Establishes a Local Presence in Advance of Soccer’s Biggest Global Tournament in 2022 BMF, a global integrated creative marketing agency, announced a partnership with Qatar-based production agency Glow’n to further solidify its footprint in preparation for soccer’s biggest international competition, taking place for the first time in the winter months in November-December 2022. […]
Fractal, a global provider of artificial intelligence and advanced analytics solutions to Fortune 500 companies, today announced the acquisition of Zerogons, for an undisclosed amount This acquisition will help strengthen Fractal’s Cloud AI business and accelerate the ‘data to decisions’ journey for its Fortune 500 clients. Pranay Agrawal, Co-founder and Chief Executive Officer, Fractal, said, […]
CleverTap, the AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021 The report details over 150 mobile and marketing executives’ plans and projections for their marketing strategies in 2021 and beyond. CleverTap’s survey report features tactics to boost revenue, solve industry pain points, and bounce back from […]
There’s little doubt that “unprecedented” will be the word of 2020. So, as we sat at the virtual drawing board six months ago to kick off planning for Wrapped, Spotify’s annual end of year campaign, we had to approach this campaign unlike year’s past. This year, Wrapped is about telling a story of gratitude and […]
Anghami, the number 1 music streaming platform in the MENA region is joining forces with Ding, the largest mobile top-up platform, to enable their users to stay topped up directly from their Anghami account This means they no longer need to lose connectivity and the music never needs to stop. Under the new partnership, Anghami […]
Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalised customer experiences via its website. The company achieved this using Lemnisk, a real-time personalisation solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital […]
Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising […]
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone. That’s making it more difficult to run advertisements […]
Combination of #1 CRM platform with the most innovative enterprise communications platform creates the operating system for the new way to work Salesforce, the global leader in CRM, and Slack Technologies, Inc. (NYSE: WORK), the most innovative enterprise communications platform, have entered into a definitive agreement under which Salesforce will acquire Slack. Under the terms […]
