AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM today announced the launch of Watson Advertising Weather Targeting, a new suite of triggers designed for marketers to help them make the connection between weather and product sales actionable at scale without the use of third-party cookies or […]
Oracle to take a 12.5 per cent stake in TikTok Global Oracle Corporation announced today that it was chosen to become TikTok’s secure cloud technology provider. This technical decision by TikTok was heavily influenced by Zoom’s recent success in moving a large portion of its video conferencing capacity to the Oracle Public Cloud. Also read: […]
More than 110 Major Companies Certified at Launch, Including Amazon, Facebook, Google, GroupM, Havas, Kroger, Omnicom Media Group, Twitter, Walmart The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest […]
Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices. Litmus, a leader in email marketing, today releases its report, “2020 State of Email, Fall Edition,” during Litmus Live Week, the premier conference for email practitioners and marketing leaders. The study found 77% of marketers say email is one […]
Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in […]
Unlock our 4 step framework to maximise the efficiency of marketing operations Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team. As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. […]
Marketing Leaders are Evolving their Teams Through Increased Centralisation to Build More Scalable, Flexible and Resilient Marketing Organisations Despite years of mounting pressure within many marketing organisations between centralising or decentralising resources, a rapidly growing number of marketing leaders now prefer the centralised approach, according to Gartner, Inc. In fact, the Gartner Marketing Organization Survey 2020 of […]
INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organisations, announced today that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media […]
Two industry leaders, Astute and Socialbakers, join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow […]
Top experts will share insights on why personalisation is the key to marketing success Marketing technology, data, and analytics is allowing marketers to create personal and more human experience across channels and buying stages. But a recent McKinsey survey of senior marketing leaders found that only 15 per cent of CMOs believe their company is […]
