Social Native announces the acquisition of Olapic Social Native, a marketplace technology company that empowers marketers to source and optimise visual content to improve brand awareness and performance announced today the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide. As customer attention becomes harder and harder […]
Its innovative business model and exceptional growth profile is enabled by a customer-centric culture that encourages teamwork and embraces community and collaboration Based on its recent analysis into global digital marketing communities, Frost & Sullivan recognises BrightTALK with the 2020 North American Customer Value Leadership Award. BrightTALK is the largest global platform for online B2B talks and […]
A No-Code way to connect & unify data across your CRM, Marketing Automation, Live Chat & Analytics tools Digital Marketing Infrastructure company, CustomerLabs, today announced the launch of CustomerLabs CDP Sources – a solution that enables SMB marketing teams to connect all the tools in their martech stack including Email, CRM, Live chat & Analytics platforms without writing a […]
New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organisations deliver personalised and connected experiences for customers. The new integrations help marketers […]
A new wave of digital commerce sparks nearly two-thirds of leading consumer brands to start investing in immersive experiences Consumers are at a tipping point for immersive experiences in digital commerce found new global research released today from Accenture. The report reveals immersive technologies such as augmented and virtual reality and 3D content can enhance consumer […]
Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into […]
For the first time, Airship will extend its platform beyond customer engagement to directly enable commerce, payments and customer conversations Customer engagement company Airship today announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as […]
GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest eCommerce integration with industry giant, Salesforce Commerce Cloud The new integration dramatically improves workflow and removes the need for marketers to rely on their eCommerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration […]
Springbot, a marketing automation platform, adds a new messaging channel and personalisation opportunity for retailers with the launch of Short Message Service (SMS) Marketing This allows merchants to plan their communication strategy across email, social and now text with their shoppers. After an easy setup and keyword selection process, retailers can use the channel to […]
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]
