News

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd. (NASDAQ: PERI) announced today that Undertone, the developer of Synchronised Digital Branding – which enables the world’s best brands to connect more systemically and relevantly to consumers – and The Trade Desk, a leading technology company […]

COVID-19 Impact Study – Retail and Restaurant Market Analysis Provides Insights and Strategies for Short-term Tactics and Long-term Plans As retail and restaurant organisations continue to deal with the new realities caused by the COVID-19 pandemic, they are modifying people, process and technology to adapt to evolving consumer expectations and new guidelines and mandates for […]

As states and businesses reopen, app enables on-the-go location and hours updates, and faster responses to customers Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – […]

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market.  Quaero will leverage Neustar’s integrated technology and […]

THE RISKS AND OPPORTUNITIES ARE EVOLVING AS QUICKLY AS THE RAPID POLITICAL AND POLICY CHANGES A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety. As policy shifts, political winds, and the global pandemic impact advertising, brand safety opportunities and risks […]

The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games’ unique business model, which relies on ads for 95% of their revenue and boasts average click-through rates of 22% People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion […]

WorkJoys announces the global launch of the world’s first virtual team building software to help companies around the world and their employees cope with the emotional impact of COVID-19 WorkJoys helps teams and individuals build bonds with each other by playing simple and fun team-building games. By playing WorkJoys games asynchronously and only during pockets […]

Affle (India) Limited through its subsidiaries (“Affle”), today announced the signing of definitive agreements to acquire full control of Appnext Pte. Ltd. Singapore and 100% IP of Appnext app discovery and recommendation platform with immediate effect. Affle will initially acquire 66.67% equity ownership in Appnext Singapore, with a clear path to acquire 100% equity ownership […]

The new solution drives optimisation success for gaming app developers AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers. Also read: Former Sparkpost Exec, Barry Abel, Joins Netcore Solutions Inc. as CRO to Expand US Operations By tying the […]

Netcore Solutions Inc., industry’s leading marketing technology company, announced today the appointment of Barry Abel as its Chief Revenue Officer In this role, Abel will direct Netcore’s North American go-to-market strategy and execution. In addition, he will be responsible for guiding sales, customer success and other customer facing operations to meet and exceed growth objectives. […]