Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalised customer experiences via its website. The company achieved this using Lemnisk, a real-time personalisation solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital […]
Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising […]
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone. That’s making it more difficult to run advertisements […]
Combination of #1 CRM platform with the most innovative enterprise communications platform creates the operating system for the new way to work Salesforce, the global leader in CRM, and Slack Technologies, Inc. (NYSE: WORK), the most innovative enterprise communications platform, have entered into a definitive agreement under which Salesforce will acquire Slack. Under the terms […]
Seamless Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating […]
It Accelerates Netcore’s Journey to Build the World’s Leading Intelligent Customer Experience & Engagement Cloud. 3rd acquisition by Netcore after Quinto.ai and Boxx.ai in 18 months Expands and Strengthens Use Cases across User Onboarding & Activation, Feature Adoption, Retention & Experimentation for fast-growing Mobile App Companies Netcore Solutions, a pioneer in Intelligent Customer Engagement & […]
UL’s IoT Security Rating aims to enable manufacturers and developers to demonstrate the security due diligence of their products by leveraging proven best practices to provide a security rating of IoT products UL, a leading global safety science leader, offers an assessment of products against UL’s IoT Security Rating to manufacturers and developers based in […]
AnyTag will be the first of a suite of solutions AnyMind Group will introduce to the Middle East for individuals and businesses, including brand building, manufacturing, e-commerce, marketing, and logistics AnyMind Group, a company which develops software for individuals and businesses that enable brand building, manufacturing, e-commerce and marketing, has announced the launch of its […]
Cloud customer experience provider recognised as a Leader in worldwide report Genesys®, the global leader in cloud customer experience and contact center solutions, has been positioned by Gartner, Inc. as a Leader in the 2020 Magic Quadrant for Contact Center as a Service1. The company placed furthest overall for completeness of vision. “Today, organisations are accelerating their cloud strategies […]
Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams […]
