Brands that try to manually automate customer journeys have long been proven to fall behind Self-Optimising Journeys are the only way to ensure future-proof individualised journeys. Learn more, and see how you can get it, too. Earlier today, we announced the general availability of Optimove’s Self-Optimising Journeys—a promise that began over a year ago, and today […]
Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital. Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]
IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, “IBM Watson Advertising Social Targeting with Influential,” Harnesses AI to Help Identify Influencers that Align with a Brand’s Values and Voice IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands […]
With New Interactive Program, Nutanix Will Bring the .NEXT Experience to its Global Attendees Wherever They Are Nutanix, a leader in enterprise cloud computing, today announced programming for its Global .NEXT Digital Experience conference, which will be hosted virtually from September 8th through September 11th. The virtual, interactive event will bring together visionaries, developers, and […]
Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyses and highlights key metrics and trends within paid and organic search, […]
The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes Criteo S.A., the global technology company, powering the world’s marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the […]
Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimisation Kantar, the world’s leading data, insights and consulting company, today announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative […]
Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]
Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer, and industry insights. Talkwalker, a global social listening and analytics company, announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen Social’s innovative Social Content Ratings® solution will provide additional insights for […]
Digital Stallions Forum UAE was founded in May 2020 with a simple goal – Bring together members that matter. The BFSI Digital Stallions Forum, India’s premier and exclusive network for Chief Marketing Officers and Digital Marketing professionals, launched its first Middle East chapter as Digital Stallions Forum UAE, in the United Arab Emirates in May […]
