News

eTargetMedia launches new display ads retargeting solution to help marketers maximise results on the company’s precision-targeted email marketing campaigns eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release. eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their […]

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore’s Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive […]

Despite supply chain challenges during the Pandemic, FMS Solutions provides insights into how independents can better prepare for the next new normal Identify shifts in consumer behaviour and shopping patterns: Consumer behaviour is constantly changing, and it’s even more volatile amid the pandemic. Being proactive with observing trends in behaviour and patterns can provide an edge […]

The Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion opening two new offices, 180 New York and 180 MENA, based in Dubai and Doha 180 New York will integrate the social consultancy Brand Intelligence Operating System (BIOS), whose expertise in audience-inspired creativity and platform will be integrated across the 180 network. The […]

CloudEngage has added another simple, innovative way to drive website conversion to their award-winning product suite It’s not uncommon to see an excess of non-targeted carousel slides on websites. Studies indicate that most web visitors only view the first two slides, with a significant drop-off beyond that. Further, the primary slides lack the precise messaging […]

The Agency Establishes a Local Presence in Advance of Soccer’s Biggest Global Tournament in 2022 BMF, a global integrated creative marketing agency, announced a partnership with Qatar-based production agency Glow’n to further solidify its footprint in preparation for soccer’s biggest international competition, taking place for the first time in the winter months in November-December 2022. […]

Fractal, a global provider of artificial intelligence and advanced analytics solutions to Fortune 500 companies, today announced the acquisition of Zerogons, for an undisclosed amount This acquisition will help strengthen Fractal’s Cloud AI business and accelerate the ‘data to decisions’ journey for its Fortune 500 clients. Pranay Agrawal, Co-founder and Chief Executive Officer, Fractal, said, […]

CleverTap, the AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021 The report details over 150 mobile and marketing executives’ plans and projections for their marketing strategies in 2021 and beyond. CleverTap’s survey report features tactics to boost revenue, solve industry pain points, and bounce back from […]

There’s little doubt that “unprecedented” will be the word of 2020. So, as we sat at the virtual drawing board six months ago to kick off planning for Wrapped, Spotify’s annual end of year campaign, we had to approach this campaign unlike year’s past. This year, Wrapped is about telling a story of gratitude and […]

Anghami, the number 1 music streaming platform in the MENA region is joining forces with Ding, the largest mobile top-up platform, to enable their users to stay topped up directly from their Anghami account This means they no longer need to lose connectivity and the music never needs to stop. Under the new partnership, Anghami […]