Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio today announced that it has entered into a […]
New Integration of Einstein Discovery in Tableau Brings AI-powered Insights to Everyone At its annual Tableau Conference, Tableau Software shared plans to bring together Tableau and Salesforce’s Einstein Analytics. By combining the best of Tableau and Einstein Analytics, customers will have access to the broadest and deepest analytics platform on the market. In addition, Einstein […]
Gartner Survey Identifies Top Reasons Why Marketers Are Not Using Analytics to Make Critical Marketing Decisions Despite CMOs prioritising investments in marketing data and analytics, more than half of senior marketing leaders are unimpressed by their results, according to Gartner Inc. The Gartner Marketing Data and Analytics Survey 2020 revealed that as a result, only 54% of […]
Triblio announces release of the Tribilio Orchestrator Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), today announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns. The Triblio Orchestrator is a powerful new extension to Triblio’s existing platform, which includes advertising, […]
● New platform will leverage data science to provide a more in-depth understanding of customer behaviour. ● Majid Al Futtaim to translate insights into action, making customer-first store-level decisions based on Carrefour shoppers’ needs ● Sustainable growth and smarter business operations at the core of the new initiative Majid Al Futtaim, the […]
Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future Industry Leaders to Help Accelerate AI Adoption in Digital Ecosystem IBM today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands […]
Journey is an innovative decision-tree content experience with a personalised customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO – The Experience Company, a leading global content technology, today announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability […]
Identify customers at key stages of their lifecycle and deliver personalised experiences in real-time using the right data Lytics, the insight-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalised experiences delivered […]
Investors include Bridgepoint, Bpifrance, BlackRock, and Partech Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe. Investors for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million […]
Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik. Tru Optik is the most relied upon data marketplace and data management platform for connected TV, […]
