The trends will help leaders accelerate digitisation and create resilient businesses According to Forrester (FORR: NASDAQ), the next decade will require CIOs to both respond to digital acceleration and proactively manage uncertainty. Rapidly changing consumer trends, complex security concerns, the ethical use of artificial intelligence, and the increasing impacts of climate change will drive businesses to incorporate […]
By tailoring advertising only to specific consumer needs, brands are making ads less useful and missing out on sales, according to new research from Performics, Northwestern University and Microsoft Advertising Hyper-relevancy is now prevalent in digital advertising, but may be backfiring for many brands according to a new study by the Intent Lab, a research […]
Complementary solutions offer end-to-end marketing, product discovery, and commerce experiences that enable clients to personalise and target customers across all channels Bloomreach, the leader in commerce experience™, and Exponea, the leading Customer Data and Experience Platform (CDXP) provider, today announced that they are entering a strategic partnership. Both Bloomreach and Exponea have experienced significant growth as […]
Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters […]
Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc. Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]
At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), today announced a […]
Businesses Can Now Handle Instagram Messaging Requests at Scale with Zendesk Zendesk, Inc. today announced the addition of Instagram messaging to its customer support offering. This means businesses can now provide customer service on Instagram from directly within Zendesk. As a leader in messaging for customer service, this aligns with the company’s continued investment in new social […]
SEMrush and Yoast’s partnership to begin with release of an updated version of Yoast’s SEO SEMrush, a leading online visibility management and content marketing SaaS platform, and Yoast, creator of a market-leading WordPress plugin for search engine optimisation, today announced the start of an integration partnership. The integration partnership begins with the release of an […]
SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]
Freshworks evaluated for completeness of vision and ability to execute in the Magic Quadrant for IT Service Management Tools for Freshservice Freshworks Inc., the customer engagement software company, announced its Freshservice offering was included in the 2020 Gartner Magic Quadrant for IT Service Management Tools1, with Gartner recognising the company for its completeness of vision and ability […]
