ShopCash aims to be a one-stop-shop for cashback offers, coupons, deals and discounts. Wego, the largest online travel marketplace across the MENA region, announced the launch of ShopCash, an online shopping cashback and deal discovery app for Middle East consumers. ShopCash is available today for download from the iOS App Store, Google Play Store, and […]
Exponea clients can now access Acxiom’s data hygiene and data enrichment services via API, thanks to an arrangement between the two firms. The goal is to help brands unify customer data, understand audiences and deliver personalised campaigns for each customer through their preferred channels,” states Chris Williams, partner channel manager at Exponea. The API allows […]
AI-Powered CDP unifies CX data to deliver intelligent omnichannel experiences for consumer brands Blueshift, the leading AI-Powered Customer Data Platform, today announced a $30 million Series C financing round, bringing the total amount raised to $65 million. This latest funding round was led by Fort Ross Ventures and Avatar Growth Capital. Existing investors including Softbank […]
The all-inclusive service includes a full payment gateway and the setup of an eCommerce ecosystem, which forms part of bfound’s one-stop-shop for SME online solutions. bfound is actively working to help SMEs adapt to post-Covid market dynamics and a large part of this activity is focused on helping businesses establish a sustainable capability to sell […]
Global on-device mobile platform firm Digital Turbine has acquired AdColony for approximately US$400 million. CEO of AdColony’s parent Otello, Lars Boilesen, said that Digital Turbine, with its “massive user base, extensive global relationships and distribution”, will benefit from the acquisition. “The combination will yield a highly-differentiated and more vertically-integrated solution for the mobile advertising industry. […]
MediaMath announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spending on nearly 1,000 multicultural publishers owned by or focused on building content for People of Colour. The Marketplace has enabled brands and publishers such as Penguin Random House to champion diversity and align their marketing […]
NextRoll, the marketing technology company, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging its deep roots in data and machine learning to drive the adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest boom in 2020 with more new businesses […]
Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app-building to web testing, game development, and process automation. Founded out of Tel Aviv in 2015, Oribi […]
Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers can understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising. Nielsen’s previously announced ID resolution system utilises persistent, device-agnostic identifiers to combat […]
Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes inConcert with the 2020 European Enabling Technology Leadership Award. Its keen understanding of market dynamics, customer demands, and industry Mega Trends has helped the company design a remarkable product portfolio and position itself as an industry challenger. Its inConcert Omnichannel Contact Center solution has steadily gained traction in […]
