The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19. With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]
The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan, a period of introspection and celebration for nearly 2 billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share their joy with loved ones. Despite inevitable differences to recent […]
The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan, a period of introspection and celebration for nearly 2 billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share joy with loved ones. Despite inevitable differences in recent years, […]
The strength and influence of Saudi Arabia’s economy in the world marketplace has grown exponentially during the past few decades. As one of the world’s fastest growing markets, the Kingdom is putting its best foot forward in globalisation. According to a 14-market study conducted by Ipsos and Facebook IQ focusing on consumer trends and habits […]
Soapbox Campaigns, the new content marketing platform from iShareContent, exits beta today. New customers can sign up for the full version of the software to boost their brand. The Soapbox Campaign offers services such as increased media exposure, creation of blog, video, podcast content with high traffic. “We’re finally ready to start rolling this out, […]
Hawke Media has acquired MediaBuyers.com and added MediaBuyers LLC to the Nest, extending its media buying powerhouse. Absorbing the traffic from MediaBuyers.com, the Hawke team plans to boost MediaBuyers clients’ online marketing capabilities. In return, offline media planning and buying agency MediaBuyers LLC brings another outsourced advertising staple to Hawke’s à la carte, month-to-month marketing […]
Creative Technology Middle East (CTME) has announced two new additions to its newly formed Venue Services department. Dailos Rodriguez has joined the company as the Venue Operations Manager, while Mark Johnson joins in the role of Business Development Manager for the new department. Rodriguez possesses 24 years’ experience in the hospitality and audio-visual industry and […]
Comvita, global market leader in Mānuka honey, has announced the official opening of its state-of-the-art Wellness Lab experiential space in the Viaduct, Auckland. – seamlessly integrating nature and science to take guests on a rich and unique multi-sensory journey. Global Head of Marketing Comvita, David Bathgate, says, “The Wellness Lab also serves as a world-leading response to the exponential acceleration […]
Global strategic branding and communications company, Christie & Co announced that it is continuing its work building brands in the green building industry by serving as the agency of record for STEP Warmfloor. Committed to changing the world by helping companies with solid ethics and values penetrate markets and grow, Christie & Co aims to change the world […]
Rakuten Mobile Inc and Airspan Networks Inc announced the signing of a Memorandum of Understanding (MoU) to have Airspan offer its complete vRAN hardware and software platform OpenRANGE on the Rakuten Communications Platform (RCP). Under the agreement, Airspan will also aim to collaborate with Rakuten Mobile on RCP go-to-market (GTM) marketing strategies worldwide and jointly […]
