The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]
In a bid to enter the competitive social media market, Microsoft may acquire popular chat and communications platform Discord for more than $10 billion, media reports said. According to a GamesBeat report citing sources, Discord is “going through a sales process now that could result in a purchase of the communications and chat platform for […]
Retail Pro International (RPI) announced the seven latest Authorised Retail Pro Business Partners added to the global network of local Retail Pro resellers to provide support for speciality retailers unifying commerce in response to COVID store closures. “For over 30 years, we at Retail Pro International have been helping both global and local brands build […]
As consumers increasingly look for digital payment and gifting options, a new study by leading retail research firm, NAPCO Research, has found top retailers still have room to grow when it comes to keeping up with consumer demand for contactless options. Of the major retailers evaluated for the report, 39 per cent don’t accept NFC […]
Adobe announced that executive vice president and CFO John Murphy intends to retire in 2021 to spend more time with family and friends and focus on philanthropy. Murphy will stay on as needed to ensure an orderly transition as the company identifies a successor. Adobe will be conducting a search and evaluating internal and external […]
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. The summit is a testament to our dedicated efforts to recognise innovators, disruptors and technologies that are forever pushing the boundaries of marketing technology. Backed with a sound team, Vibe Martech Fest started with a keynote address by Sonia Lekhal, […]
The name Simon Lancaster often rings a bell. A regular media commentator on communication and regularly appears in GQ, PR Week, The Mail, The Guardian, Total Politics and the BBC. Pumping our delegates and viewers at the 3rd Annual VMF Middle East, virtual edition, the leading global speechwriter who has written for top politicians and […]
In conversation with Jesper Broberg about how experiences marketing drives revenue through customer loyalty with personalised experiences and creating customers for life. Jesper Broberg, Vice President of Business Development for Sitecore in the Middle East & Africa. He comes with more than 20 years of experience in the IT industry, working for Business Development across […]
Everybody knows the importance of digitisation and the digital transformation of a company. Hear it from the digital-first leader Perihan Abouzeid, Head of Marketing, Viu Middle East, who embraced marketing technology to fast track business growth. Their ability to leverage digital tools has become critical for businesses to survive the on-going crisis. Here are the […]
In today’s world ‘data is the new oil’. Discussing why a customer data platform is right for your business and how Seera Travel Group assessed CDP Readiness was Lousie Blake at the VMF 2021. Louise Blake, VP of Data at Seera Group. She comes with 15 years of experience in the data and analytics field, […]
