YouTube is known for its experimentation and new features, and the latest feature that is getting tested will boost shopping and advertising opportunities on the video-sharing platform. YouTube’s development team has been working on a way to detect featured products in the video. The detection system was exhibited as an experiment to YouTube viewers in […]
For the past few days, the SEO community has been unhappy over a new study shared by SparkToro, which hints that more than two-thirds of Google searches now result in no click-through at all. ‘From January to December 2020, 64.82 per cent searches on Google (desktop and mobile combined) ended the search results without clicking […]
Forrester announced the opening of its Nordic entity in Stockholm, Sweden. The new presence will serve as a Forrester hub for clients located across Sweden, Norway, Finland, and Denmark. The expansion allows Forrester to build deeper relationships with technology and business leaders in the region and deliver best-in-class and locally relevant guidance to its clients. […]
emBlue announced it acquired Denver-based Zenman for its reputable expertise and phenomenal team. Zenman offers innovation in the world of web design and development, staying informed about web trends while providing features to clients based on their industry and desired functionality. The two groups will marry the individual companies’ expertise, optimising the customer experience and […]
HashiCorp announced it has entered into a multi-year agreement with Cisco, in which Cisco will sell HashiCorp Terraform Cloud Business alongside the Cisco Intersight platform. The agreement will help customers achieve a hybrid cloud operating model using Terraform’s infrastructure as code for infrastructure provisioning and management of private data centres with Cisco Intersight. “HashiCorp is […]
For businesses to carry on with their work during the pandemic smoothly Video conferencing has become a very vital part. And with this relevance, Cisco has made it easier to chat with people all around the world, even if there’s any language barrier. Cisco has just rolled out a new preview feature for Webex meetings […]
Cboe Global Markets, Inc announced it has entered into a definitive agreement to acquire Chi-X Asia Pacific Holdings, Ltd. (Chi-X Asia Pacific), an alternative market operator and provider of innovative market solutions, from JC Flowers & Co LLC. This acquisition will provide Cboe with a single point of entry into two key capital markets – […]
Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]
With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC. According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]
In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021. Working with markets to centralise their user consent and comply with hundreds of […]
