Leading digital marketing group, Incubeta has announced its new brand identity which unites its specialist teams under one Incubeta brand. The launch of the new positioning is aligned with Incubeta’s emphasis on helping businesses to upgrade their growth through creativity, collaboration and expertise. This rebrand reinforces its commitment to being true performance partners, helping businesses […]
Arc XP announced the launch of its state-of-the-art eCommerce platform, Arc Commerce, which equips brand marketers with the tools and capabilities to build deeper relationships with consumers through brand storytelling and drive omnichannel revenue goals. The Golden State Warriors and the Chase Center will be the first customer to leverage Arc Commerce to launch a […]
Cloudera has announced that Cloudera Data Platform (CDP) will integrate the RAPIDS Accelerator for Apache Spark 3.0. Deployed on NVIDIA computing platforms, the software enables enterprises to accelerate data pipelines and push the performance boundaries of data and machine learning (ML) workflows to drive faster AI adoption and deliver better business outcomes, without changing any […]
LinkedIn has launched a handy new overview of its various advertising options, which includes image size info, call-to-action options, technical requirements, and more, for each ad type, helping to outline how to maximise your on-platform campaigns. As explained by LinkedIn: “Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn ad specs, formatting recommendations, […]
Fifty-eight percent of workers in the Middle East and North Africa region have felt happier over the past year as a result of working from home, according to a new study commissioned by Avaya. The Life and Work Beyond 2020 study, conducted by research firm Davies Hickman Partners, polled 10,000 consumers and workers in 11 […]
Digital spending is expected to surge further in the UAE and Saudi Arabia this month, with approximately 76 per cent consumers planning to buy more frequently online during Ramadan, according to a new survey. About 60 per cent of people surveyed in the two countries said they expect to buy groceries more often this Ramadan, […]
Emirates NBD announced it’s partnering with award winning fintech platform MoniMove to complement the bank’s E20 digital business bank initiative that aims to empower entrepreneurs, startups, SMEs and other businesses in the UAE. The partnership is aligned to Emirates NBD’s digital strategy as the bank continues to lead innovation in digital banking in the region […]
Google Cloud has appointed Abdul Rahman Al Thehaiban as Managing Director for the Middle East, Turkey and Africa region (META). Abdul Rahman will lead enterprise sales for Google Cloud across the META region. He will support current and future Google Cloud customers and partners to accelerate their digital transformation and drive the growth of Google […]
Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers. This […]
Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses (SMBs) called Business+. Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive […]
