The strength and influence of Saudi Arabia’s economy in the world marketplace has grown exponentially during the past few decades. As one of the world’s fastest growing markets, the Kingdom is putting its best foot forward in globalisation. According to a 14-market study conducted by Ipsos and Facebook IQ focusing on consumer trends and habits […]
Soapbox Campaigns, the new content marketing platform from iShareContent, exits beta today. New customers can sign up for the full version of the software to boost their brand. The Soapbox Campaign offers services such as increased media exposure, creation of blog, video, podcast content with high traffic. “We’re finally ready to start rolling this out, […]
Hawke Media has acquired MediaBuyers.com and added MediaBuyers LLC to the Nest, extending its media buying powerhouse. Absorbing the traffic from MediaBuyers.com, the Hawke team plans to boost MediaBuyers clients’ online marketing capabilities. In return, offline media planning and buying agency MediaBuyers LLC brings another outsourced advertising staple to Hawke’s à la carte, month-to-month marketing […]
Creative Technology Middle East (CTME) has announced two new additions to its newly formed Venue Services department. Dailos Rodriguez has joined the company as the Venue Operations Manager, while Mark Johnson joins in the role of Business Development Manager for the new department. Rodriguez possesses 24 years’ experience in the hospitality and audio-visual industry and […]
Comvita, global market leader in Mānuka honey, has announced the official opening of its state-of-the-art Wellness Lab experiential space in the Viaduct, Auckland. – seamlessly integrating nature and science to take guests on a rich and unique multi-sensory journey. Global Head of Marketing Comvita, David Bathgate, says, “The Wellness Lab also serves as a world-leading response to the exponential acceleration […]
Global strategic branding and communications company, Christie & Co announced that it is continuing its work building brands in the green building industry by serving as the agency of record for STEP Warmfloor. Committed to changing the world by helping companies with solid ethics and values penetrate markets and grow, Christie & Co aims to change the world […]
Rakuten Mobile Inc and Airspan Networks Inc announced the signing of a Memorandum of Understanding (MoU) to have Airspan offer its complete vRAN hardware and software platform OpenRANGE on the Rakuten Communications Platform (RCP). Under the agreement, Airspan will also aim to collaborate with Rakuten Mobile on RCP go-to-market (GTM) marketing strategies worldwide and jointly […]
Nokia announced it will expand its Self-Organizing Networks (SON) technology across 5G networks operated by telecommunications carriers, Orange. The deal will cover all of Orange’s markets, starting with France and Spain. Nokia SON operates on top of any vendor’s radio technology, enabling Orange to optimize its live commercial networks regardless of who built them. As […]
Genesys recently announced its intent to acquire the Bold360 digital engagement suite from LogMeIn, to become part of the recently formed Digital business unit headed by Barry O’Sullivan, EVP and GM. Cloud services provider LogMeIn acquired the digital engagement technology from Bold Software in 2012 for $16.5 million. It subsequently enhanced the solution, combining it with technology from […]
Delta recently announced that it has been awarded the highest rating of “A”—Supplier Engagement Leader in the 2020 Supplier Engagement Rating (SER) conducted by CDP. This Supplier Engagement Leader recognition also follows Delta’s success in attaining “double-A (leadership level)” rating in the 2020 CDP evaluation for two major environmental items: “Climate Change” and “Water Security.” […]
