Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]
With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC. According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]
In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021. Working with markets to centralise their user consent and comply with hundreds of […]
The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]
In a bid to enter the competitive social media market, Microsoft may acquire popular chat and communications platform Discord for more than $10 billion, media reports said. According to a GamesBeat report citing sources, Discord is “going through a sales process now that could result in a purchase of the communications and chat platform for […]
Retail Pro International (RPI) announced the seven latest Authorised Retail Pro Business Partners added to the global network of local Retail Pro resellers to provide support for speciality retailers unifying commerce in response to COVID store closures. “For over 30 years, we at Retail Pro International have been helping both global and local brands build […]
As consumers increasingly look for digital payment and gifting options, a new study by leading retail research firm, NAPCO Research, has found top retailers still have room to grow when it comes to keeping up with consumer demand for contactless options. Of the major retailers evaluated for the report, 39 per cent don’t accept NFC […]
Adobe announced that executive vice president and CFO John Murphy intends to retire in 2021 to spend more time with family and friends and focus on philanthropy. Murphy will stay on as needed to ensure an orderly transition as the company identifies a successor. Adobe will be conducting a search and evaluating internal and external […]
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. The summit is a testament to our dedicated efforts to recognise innovators, disruptors and technologies that are forever pushing the boundaries of marketing technology. Backed with a sound team, Vibe Martech Fest started with a keynote address by Sonia Lekhal, […]
The name Simon Lancaster often rings a bell. A regular media commentator on communication and regularly appears in GQ, PR Week, The Mail, The Guardian, Total Politics and the BBC. Pumping our delegates and viewers at the 3rd Annual VMF Middle East, virtual edition, the leading global speechwriter who has written for top politicians and […]
