OpenAP has the technology to unify on boarding, campaign activation and measurement across its member networks so that advertisers don’t have to repeat that process with each network over and over again. But unfortunately, even within the same network, linear and digital audiences are separate, which leads to siloed reporting. To deal with that issue, […]
Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising […]
Twitter Inc said it will introduce a new feature to let users charge admission to their live audio chat rooms in its “Spaces” feature, as the social media company seeks to court more content creators. Until now, only some users who were part of Twitter’s pilot testing were able to host their own Space. Starting […]
TikTok appointed Shouzi Chew as the new Chief Executive Officer of the video-sharing platform, the company said on Friday. Chew, who is based in Singapore was named CFO of TikTok parent company ByteDance in March this year, and will continue in that role. Also Read: Platform War: TikTok v/s Reels TikTok’s interim head Vanessa Pappas, […]
Magnite completed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. Buyers and sellers have long wanted a scaled, independent alternative to the giants that currently dominate the CTV marketplace. The combination of Magnite […]
Digital marketing agency, Ignite Visibility said it has been recognised as the number one Amazon Advertising PPC Company by Clutch.co. This annual list from Clutch.co recognises the top 15 expert companies in the Amazon PPC Advertising market. The rankings are determined by each company’s reviews, market presence, and ability to deliver an unmatched client experience […]
A unit of Sony Corp has made a minority investment in Discord Inc as part of a deal to tie in the messaging platform with the consumer electronics company’s PlayStation gaming division. The deal, announced by Sony Interactive Entertainment Chief Executive Officer Jim Ryan, comes after Reuters reported last month that Discord had ended sale […]
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has launched a smart service to protect the public from the menace of random promotional calls. The service, available on the portal dnd.ded.ae, will allow consumers to report annoying calls from businesses and marketing teams promoting their products and services. Consumers can submit their […]
Award-winning customer experience specialist Bold Orange Company (Bold Orange) announced that it has acquired Three Deep Marketing (Three Deep), the rapidly growing St. Paul-based provider of performance marketing solutions including Salesforce Marketing Cloud implementation and optimisation services. The acquisition of Three Deep follows a very robust growth year in 2020 for Bold Orange, which more […]
Dubai’s Roads and Transport Authority (RTA) and Visa, the world’s leader in digital payments, have agreed to collaborate on identifying solutions to improve nol customer experience and move towards realising Dubai’s cashless economy ambitions. As part of the collaboration, both parties will share best practices and mutually beneficial experiences as well as conduct joint studies […]
