Comcast Technology Solutions, Comcast Cable advertising technology division, is integrating Innovid with its CTS Ad Management Platform. The companies expect the move to provide advertisers with a more unified and automated workflow, creative asset management, performance analytics and optimisation across screens and channels for both linear TV and streaming video. Also Read: Relay Simplifies Marketing […]
Yahoo began rolling out an update to its website last week that aims to make the property more personalised to individual users, giving them the ability to customise a dashboard with their personal interests. The Verizon Media Group-owned company will beta test the redesign with a group of Yahoo Mail users over the next few […]
Wipro Ltd has announced its acquisition of Australia-based cybersecurity, DevOps and engineering services provider Ampion, for $117 million. This is Wipro’s second acquisition in about a month and among several other acquisitions it has made since Thierry Delaporte took charge as the chief executive and managing director last July. The Ampion deal is expected to […]
Connor Keppel, founder of software company Relay, which is aiming to become the go-to marketing and customer service solution for those running mobile businesses, has a good story to tell us about managing small businesses. The idea for Relay was sparked when Keppel identified a need among small businesses for affordable, easy-to-use software. “Most great […]
Instagram has officially introduced its answer to TikTok Duets, launching its ‘Remix’ feature to the world in the latest instance of a Facebook-owned app ‘taking inspiration’ from another platform. The feature, which has been added to Instagram’s version of TikTok called ‘Reels’, enables users to create their own content alongside somebody else’s previously created video. […]
Fast-growing enterprise demand for Salesforce support services is accelerating consolidation among providers, especially in the U.S., according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2021 ISG Provider Lens Salesforce Ecosystem Partners report for the U.S. finds enterprises rapidly adopted Salesforce products over the […]
Marchex announced that The Business Intelligence Group has named Marchex a winner in its inaugural Artificial Intelligence Excellence Awards program. Marchex received recognition for its sales engagement product suite, which uses conversational AI to enable businesses to deliver customer experiences that improve sales outcomes and outperform the competition. The Artificial Intelligence Excellence Awards program sets […]
Klaviyo unveiled two new products to support the growth and success of its customers, Personalised Benchmarks and Conversational SMS. Personalised Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands […]
Five9 is working with enterprises to transform their business and reimagine their customer experience by allowing customers to seamlessly communicate with companies using the channel and/or channels of their choice. Five9’s newest client to benefit with these capabilities is RoundPoint Mortgage Servicing Corporation (Roundpoint) who is working together with Five9 to digitally transform their business […]
GroundTruth announced that it has acquired Addy, an online local advertising store. The acquisition will combine Addy’s self-serve advertising technology and UI with GroundTruth’s location-based ad capabilities to offer small businesses seamless access to marketing solutions that drive important business outcomes such as visits to their locations. According to industry forecasts, local advertising in the […]
