MindTickle announced the availability of Call AI, the first AI and machine learning-enhanced conversation intelligence solution for sales leaders to pinpoint gaps and identify winning behaviours to grow revenue. Integrated with MindTickle’s robust coaching capabilities, this advancement enables revenue leaders to make targeted improvements to help their salespeople close more deals. MindTickle brings together all […]
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
Data quality platform Webbula is offering brands, agencies, media companies, and platforms access to Webbula’s audience data across more streaming channels through Tru Optik’s new self-service data marketplace. Webbula’s audience data includes several strategic data segments, including demographics, B2B, automotive, consumer interests, political, and financial. Now, customers can extend their reach to these audience segments […]
Vestorly, a venture-funded, AI-driven content curation company, has developed a new marketing program driven by increased interest in content curation. The content engine combines content marketing and content management’s primary components to intelligently curate original, third-party and licensed content. “Our team knows content curation inside and out and can effectively curate and personalise content from […]
Insight community platform Krealinks partnered with Rybbon, the digital rewards management solution for the launch of its brand-new community platform. For this launch, Krealinks wanted to offer its customers a new points-to-rewards system to gamify its communities, increase engagement and obtain quality information. Online communities have become a powerful model for marketing research, CX management […]
Vungle, a mobile performance marketing platform, announced the acquisition of TreSensa Technologies, a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with an instant suite of playable ad builders and fully customisable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, […]
Mobility data from Lifesight enables use cases such as consumer insights, audience profiling and segmentation, retail site selection and optimiSation, competitive benchmarking, and urban mobility planning Amsterdam – HERE Technologies, the location data and technology platform announced that Lifesight, a customer intelligence company, has joined the HERE Marketplace, offering anonymous mobility data. The data is […]
Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its own SSP, currently one of the world’s 30 biggest SSPs, resulted in the launch […]
At the The Cookie Conundrum: A Recipe for Success, hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s approach to supporting clients as they experience a learning curve in anticipation of third-party cookies […]
Mitto, a leading provider of global omnichannel communications solutions, has acquired added Viber Business, a group messaging app utilised by more than 1 billion users worldwide. With the addition of Viber Business, Mitto provides enterprises with yet another channel to increase their regional and global reach, drive meaningful conversations and connect with customers no matter […]
