Across the GCC bloc, fingerprint and facial recognition regulate entry into factories, ensure employee attendance, and even offer access to telephone records. But with the coronavirus disease (COVID-19) pandemic making people recoil at the thought of touching public surfaces, biometric identification providers have had to rethink their business. Zain Moosa and Syed Abrar Ahmed launched […]
Facebook is planning to add more tools to help Instagram creators earn money from their efforts, included creator shops, new Branded Content promotional deal frameworks, and an improved influencer marketplace to connect users and brands. The new outline was shared by Facebook CEO Mark Zuckerberg in a live-stream chat with Instagram chief Adam Mosseri, in […]
Trade enabler DP World has launched DUBUY.com, a global wholesale e-commerce platform. Available first in Rwanda with plans to expand across Africa and around the world, DUBUY.com adds digital trading corridors to the physical corridors DP World has built across the African continent with its investment in ports, terminals, and logistics operations. DUBUY.com is partnering […]
Statistics Centre – Abu Dhabi (SCAD) signed a service agreement with Visa, under which the world leader in digital payments will make available rich data and insights on consumer behaviour and spend patterns in the market. SCAD is keen to build a strategic partnership with the private sector and the agreement with Visa opens new […]
Procter & Gamble reported its e-commerce sales grew 50 per cent year-over-year in its fiscal third quarter, according to an earnings report released in April. Net sales, an important measure of health for the packaged goods category, were up 5% per cent YoY to $18.1 billion. E-commerce now accounts for 40 per cent of P&G’s […]
LinkedIn continues to see record engagement, with overall sessions up 29 per cent, according to the latest performance update from parent company Microsoft. LinkedIn’s also seeing steady growth in ad sales, in line with usage trends. With Microsoft taking over LinkedIn back in 2016, we lost the more in-depth usage and performance data on LinkedIn […]
Facebook now has 2.85 billion monthly active users (MAUs), an increase of 10 per cent (year-over-year) while its daily active user base has reached 1.88 billion on average, an increase of 8 per cent. The social network beat expectations and posted record revenue of $26.1 billion in the first quarter, 48 per cent more than […]
Facebook has announced a new initiative, in conjunction with Goodwill Partners and Coursera, that will provide accredited social media ad digital marketing training to over 6,000 job seekers in the US, free of charge, via a new scholarship program. The program is designed to help people from minority backgrounds to get back to work, and […]
Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]
YouTube continues to grow at a torrid pace, with any sign of pandemic slowdown seemingly behind it. The Google-owned video platform brought in more than $6 billion in advertising revenue in the first quarter of 2021, according to the quarterly earnings report of parent company Alphabet. That is up from $4 billion in the same […]
