Vungle, a mobile performance marketing platform, announced the acquisition of TreSensa Technologies, a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with an instant suite of playable ad builders and fully customisable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, […]
Mobility data from Lifesight enables use cases such as consumer insights, audience profiling and segmentation, retail site selection and optimiSation, competitive benchmarking, and urban mobility planning Amsterdam – HERE Technologies, the location data and technology platform announced that Lifesight, a customer intelligence company, has joined the HERE Marketplace, offering anonymous mobility data. The data is […]
Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its own SSP, currently one of the world’s 30 biggest SSPs, resulted in the launch […]
At the The Cookie Conundrum: A Recipe for Success, hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s approach to supporting clients as they experience a learning curve in anticipation of third-party cookies […]
Mitto, a leading provider of global omnichannel communications solutions, has acquired added Viber Business, a group messaging app utilised by more than 1 billion users worldwide. With the addition of Viber Business, Mitto provides enterprises with yet another channel to increase their regional and global reach, drive meaningful conversations and connect with customers no matter […]
Piano, an analytics, personalisation and subscription platform, has raised $88 million in funding. The round was led by existing investors Updata Partners and with supporting investments from Rittenhouse Ventures and LinkedIn. The company’s previous funding round, which preceded its acquisition of Norway-based data management platform Cxense, was a $22 million Series B in January 2019 […]
Ad verification company Integral Ad Science (IAS) released new research about US Twitter users and their sentiment towards contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. […]
Logi Analytics, an insight software company and the leading provider of embedded analytics solutions for software teams, launched new capabilities within Logi Composer, the first out-of-the-box development experience for embedded analytics. Logi Composer 6 provides enhanced control over the user experience with a framework of event listeners, self-service capabilities with dashboard interactivity and enterprise-grade security […]
NDC will allow Seera Group to distribute richer content to its customers NDC is one of the biggest changes the travel industry has seen in a long time; it is a critical enabler for enhanced travel retailing. This standard enables travel sellers to boost customer focus by providing them with rich, more personalised and relevant […]
Google announced on day one of the Google I/O 2021 conferences for developers that it has expanded its partnership with e-commerce platform Shopify, and that it will offer an enhanced shopping experience for Photos and Chrome users. The internet giant will let over 1.7 million merchants on Shopify display their products across its platform with […]
