Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers. This […]
Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses (SMBs) called Business+. Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive […]
The UAE will soon get its first full-scale digital bank, Zand, that will offer both retail and corporate banking services. Mohamed Alabbar, the founder and former chairman of Emaar Properties will head Zand. “The UAE combines progressive regulations with commercial, financial, and technology hubs. This provides the perfect environment for a world-leading digital bank that […]
Campaign Monitor, a CM Group brand and provider of email marketing software, announced a Salesforce CRM integration. The Campaign Monitor for Salesforce app, is built with customer support and easy integration in mind. Available on the AppExchange, Campaign Monitor customers can now access all of their Salesforce data, create dashboards and easily trigger transactional emails […]
Cisco Systems Inc announced the launch of new products to help mobile network operators manage increased data traffic generated by the work from home (WFH) because of the pandemic and as the 5G rollout connects billions more devices to the internet. Remote healthcare services, streaming video and gaming and homeworking have led to a 25 […]
The business registration and licensing (BRL) sector in the Dubai department of economic development (DED or Dubai Economy) and US e-commerce giant Amazon recently launched a new programme to support DED Trader license holders by providing interactive e-learning content to help them thrive in the digital economy and grow their businesses online. DED Trader is […]
Gupshup has announced that it had raised $100 million from investment firm Tiger Global Management, valuing the messaging services provider at $1.4 billion. The company, which had its last funding round about a decade ago, said it saw greater investor demand than anticipated and would raise additional funds as it looks to scale up its […]
By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. […]
Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures. The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]
Merkle has been selected as the performance agency for Virgin Mobile in the UAE. Merkle, a part of the Dentsu group, is a leading technology-enabled, data-driven customer experience management company. Merkle specialises in delivering unique and personalised digital customer experiences. Merkle has been tasked with building and executing a performance strategy that helps drive brand […]
