Facebook has announced a partnership with a leading Arabic podcast network, Sowt, to spotlight inspiring community leaders from the Arab diaspora to speak about how they have been using Facebook’s family of apps – Facebook, Instagram and WhatsApp – for acts of kindness, charity, fundraising and donations during the month of Ramadan.With the help of […]
Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, followed by contests, and then Hashtag Challenge Plus campaigns. A Branded Hashtag Challenge is a brand-sponsored version […]
Bahrain’s Cabinet, chaired by HRH Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, has approved the introduction of an eWallet to facilitate the efficiency of government transactions. The move was welcomed by the Information & eGovernment Authority (iGA) Chief Executive Mohamad Ali Al Qaed, who praised the move as a reaffirmation […]
US – Survey feedback and customer experience company SurveyMonkey has created two new market research tools to monitor industry trends and consumer habits. The brand and industry trackers have been launched by SurveyMonkey Market Research Solutions, and use artificial intelligence (AI) and machine learning to monitor brand and industry performance and uncover insights. The brand […]
Zoho Corporation has launched a new business division, Qntrl (pronounced ‘control’). As a separate brand, Qntrl delivers workflow solutions aimed at solving the widening gap in process management for modern, complex workflows that require tight alignment between multiple stakeholders. With Qntrl, department and process managers—also called orchestrators—gain more visibility, control, and automation over their workflows, […]
Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, has been recognised as a ‘leader’ in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the ‘leader’ designation. The evaluation was based on specific criteria that analysed the company’s overall completeness of vision […]
As part of Dentsu‘s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle’s expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, […]
Big digital platforms are looking at removing like and dislike counts and restricting comments amid mounting consumer demand for measures to protect online privacy, prompting brands to mull changes too. These steps could also act to promote users’ mental well-being and do away with practices to store copious amounts of user data often used to […]
Targetable, a provider of an innovative and easy-to-use brand marketing platform, which enables any kind of small business to reach consumers with hyper local marketing campaigns via social media channels, has acquired ShopAdvisor, a provider of mobile proximity marketing and analytic solutions for restaurants and hospitality brands, CPG brands and their digital agency partners. The […]
Nielsen Holdings plc announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen’s Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing […]
