Mobile gaming group Zynga, owner of hundreds of popular iPhone applications, is buying the advertising technology platform Chartboost for $250 million in the latest example of how changes to Apple’s privacy rules are shaking up the tech industry. The iPhone maker now requires every app wanting to track personal data and share it with third […]
Facebook runs a massively successful digital advertising operation on the back of its granular categories based on user behaviour. Yet, many of the people who actively use its services aren’t aware of how the social network shares their data with advertisers. To shed light on the issue, privacy-focussed messaging app Signal tried to use Facebook’s […]
Facebook is testing Neighbourhoods, a Nextdoor-like feature that gives you a way to join community-based groups. The company will expand its availability to select US cities “soon,” as well. People started seeing glimpses of an early version of the feature last year, and the social network admitted at the time that it was indeed testing […]
Sitecore – providers of digital experience management software announced the appointment of Mohammed Alkhotani as Area Vice President of Middle East and Africa. Across the Middle East and Africa, organisations are rapidly adopting cloud-based applications to drive new levels of citizen and customer experiences. As a result, the Middle East and Africa’s cloud applications market […]
Riyadh-headquartered B2B e-commerce marketplace Retailo has raised $6.7 million in the largest seed-round-ever for a Saudi startup. The deal comes just seven months after Retailo raised $2.3 million in what was one of the largest pre-seed rounds of the region. The seed round that takes Retailo’s total financing to date to $9 million was led […]
After testing them out over the past few months, Instagram officially launched its new captions sticker in Instagram Stories, providing another way for users to expand the accessibility of their Stories content. When you add the new Captions sticker to captured video, it will auto-generate text captions based on the audio input. The auto-captions won’t […]
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the expansion of its business into the Middle East and North Africa (MENA) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region. Based in DV’s Dubai office, they will […]
OpenAP has the technology to unify on boarding, campaign activation and measurement across its member networks so that advertisers don’t have to repeat that process with each network over and over again. But unfortunately, even within the same network, linear and digital audiences are separate, which leads to siloed reporting. To deal with that issue, […]
Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising […]
Twitter Inc said it will introduce a new feature to let users charge admission to their live audio chat rooms in its “Spaces” feature, as the social media company seeks to court more content creators. Until now, only some users who were part of Twitter’s pilot testing were able to host their own Space. Starting […]
