LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale. 88 per cent of consumers report they are more likely to do business with companies that interact with them […]
Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. The platform has […]
LogMeIn, a provider of cloud-based collaboration, communications and support solutions, released a new outbound calling tool aimed at SMBs. The tool, which integrates into the Boston-based company’s Unified-Communications-as-a-Service platform, GoToConnect, is designed to improve visibility into contact centre operations as well as add features aimed at improving efficiency. The announcement is the latest addition to […]
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
UK regulators are monitoring Google during the phasing out of ad-tracking technology from its Chrome browser. Google has committed itself to be monitored to head off a competition investigation. The UK competition watchdog has been investigating Google’s proposals to remove third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market […]
AppsFlyer, a marketing measurement leader, has released the 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132 per cent leap globally in downloads […]
Twitter‘s looking to provide more insight into the evolving discussion around media trends in the app, via a new content series that will highlight key pointers and notes to assist with marketing strategies. As explained by Twitter’s Head of Media & Entertainment Ged Tarpey: “The goal is to unpack the latest Media and Entertainment news, […]
True Influence, a technology leader of data-driven sales and marketing solutions, announced the availability of its domestic and international contact data to B2B marketers. The company provides users access to quality, accurate contact data that was previously only available through True Influence’s managed services, allowing customers to build their own targeted audiences for more successful […]
This could be handy for those looking to re-purpose their video assets, and/or run experiments without having to invest in significant re-shoots or editing. In March 2021, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio, which utilises machine learning (ML) in order to identify areas of most interest within […]
Twitter introduced an “Arabic (feminine)” language setting enabling the social media site to speak to users using feminine grammar, part of what it said was an inclusion and diversity drive. “We want our service to reflect the voices that shape the conversations that take place on our service,” said Rasha Fawakhiri, Twitter’s communications head for […]
