Deloitte Digital and Snap Inc. have conducted a report to understand the potential of Augmented Reality (AR) details of which find a place in their report entitled Consumer Augmented Reality. The report, which evaluated responses from 15,000 consumers, including users from the US, UAE, KSA, shows that AR has the power to impact a business’ […]
Within the first year, C³ has plans to launch 150 brand locations across UAE. C3 (Creating Culinary Communities), the tech-enabled food and beverage platform founded by Sam Nazarian announced planned expansion into the global marketplace through a partnership with cloud kitchen platform Kitopi. As part of the initial launch, C3 will license 10 of its […]
Agile marketing consulting AgileSherpas in partnership with Forrester Research, have announced the results of the State of Agile Marketing Report. The annual report surveys hundreds of US marketers to measure their implementation of, and success with, Agile marketing. The COVID-19 pandemic accelerated adoption plans for 38 per cent of the survey respondents. Yet, even in […]
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
DREAM.ME is a subscription-based social content platform that boasts of superior technology while offering unique capabilities to its content creators. On DREAM, creators can offer members an unrivalled, high-end experience, allowing them to interact with, direct message, and go behind-the-scenes as they share an inside look into the creator’s lives. The platform was founded by […]
41 per cent of social media users in the US aren’t interested in branded social media content, according to a new survey report from Visual Objects, a visual guide for finding and hiring the best creative firms. Consumers were most likely to like, comment, or share a post that communicated helpful information (23 per cent) […]
TikTok is about to reach a pivotal milestone. By the end of 2021, the video app will have more Gen Z users in the US than Instagram, according to an eMarketer forecast, and it’ll surpass Snapchat in total users by 2023. This year, TikTok will attract 37.3 million Gen Z users, (people born between 1997 […]
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
Microsoft has rolled out its Webinars capability in Teams starting May 11. The new webinars feature supports up to 1,000 attendees, with the ability to scale to 10,000 people in view-only broadcast mode. (Microsoft has expanded that view-only broadcast mode to 20,000 people through the end of calendar 2021 to support remote workers.) Webinars provides […]
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from […]
