At the The Cookie Conundrum: A Recipe for Success, hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s approach to supporting clients as they experience a learning curve in anticipation of third-party cookies […]
Mitto, a leading provider of global omnichannel communications solutions, has acquired added Viber Business, a group messaging app utilised by more than 1 billion users worldwide. With the addition of Viber Business, Mitto provides enterprises with yet another channel to increase their regional and global reach, drive meaningful conversations and connect with customers no matter […]
Piano, an analytics, personalisation and subscription platform, has raised $88 million in funding. The round was led by existing investors Updata Partners and with supporting investments from Rittenhouse Ventures and LinkedIn. The company’s previous funding round, which preceded its acquisition of Norway-based data management platform Cxense, was a $22 million Series B in January 2019 […]
Ad verification company Integral Ad Science (IAS) released new research about US Twitter users and their sentiment towards contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. […]
Logi Analytics, an insight software company and the leading provider of embedded analytics solutions for software teams, launched new capabilities within Logi Composer, the first out-of-the-box development experience for embedded analytics. Logi Composer 6 provides enhanced control over the user experience with a framework of event listeners, self-service capabilities with dashboard interactivity and enterprise-grade security […]
NDC will allow Seera Group to distribute richer content to its customers NDC is one of the biggest changes the travel industry has seen in a long time; it is a critical enabler for enhanced travel retailing. This standard enables travel sellers to boost customer focus by providing them with rich, more personalised and relevant […]
Google announced on day one of the Google I/O 2021 conferences for developers that it has expanded its partnership with e-commerce platform Shopify, and that it will offer an enhanced shopping experience for Photos and Chrome users. The internet giant will let over 1.7 million merchants on Shopify display their products across its platform with […]
Digital publisher G/O Media announced the launch of its new audience data product, G/O Veritas. Veritas was developed with over fifteen years of proprietary audience insights from across G/O Media’s portfolio of sites, and offers marketers a direct and engaging way to connect with their target audiences, while keeping user privacy at the forefront. With […]
SAS, the global analytics leader, has partnered with the Identity Theft Resource Center (ITRC) to develop a customised virtual assistant to help fraud victims. The virtual assistant is built with SAS® Viya®. “With advances in conversational AI, chatbots and digital assistants have become mainstream and are being applied across many industries like financial services, retail […]
The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
