SlickText survey reveals importance of legitimate influencer reviews for e-commerce, plus relevance of preferred posting and channel cadence. As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people’s social feeds as brands work to capitalise on this marketing trend. A new survey from […]
DingDingNow utilises a video-based platform in which users can host or attend events across a variety of fields and topics. “We are not interested in creating a platform for passive engagement or webinars. We deliberately keep our audience count low per session so that everyone gets to talk and interact,” said Ruby Zhong, the founder […]
DSP Concepts brings a secure wireless alternative to the audio weaver framework. The AirModem solution from delResearch unlocks audio data broadcast on smart devices. DSP Concepts, whose Audio Weaver framework powers sound and voice for many of the world’s consumer and automotive brands announced it has added delResearch’s AirModem to the extensive Audio Weaver feature […]
Pinterest has said that it is expanding its shopping features for both consumers and merchants. The platform has introduced a Shopping List, that allows users to have their product Pins automatically saved in one place, making it easier for them to come back and shop items they’ve checked out when they’re ready to buy. Users […]
Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent. The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5. Users were previously able to opt-out of targeted […]
Experience Management (XM) provider and creator of the XM category Qualtrics, announced the launch of new solutions to help B2B and B2C firms accelerate innovation across their digital channels. Expanding upon the catalogue of digital solutions already released this year, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimise the web […]
Twilio Segment announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the complete experience a customer has while interacting with a brand, over […]
ListenFirst, an enterprise-grade social analytics solution, announced the launch of Instant Insights, a new analytics feature that shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilises machine learning (ML) to deliver the analysis needed to benchmark performance and uncover valuable […]
LexisNexis Risk Solutions, a leading provider of data, analytics and technology, announced the availability of LexisNexis Emailage for the insurance market. Emailage is a powerful risk assessment solution driven by email intelligence to help verify and assess risk on email addresses and helps in preventing insurance fraud. LexisNexis Emailage helps insurance companies to elevate the […]
BrandMaker, a provider of Marketing Operations and Marketing Resource Management solutions, announced the final in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed that marketing executives who plan to increase their spending in marketing operations the most in 2021 want […]
