Influencer marketing platform studies online attitudes and buying habits between male and female groups to find men are more likely to spend higher amounts if an influencer recommends it. GRIN released the results of its survey revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific […]
Audience insights platform DISQO announced that it has acquired cross-device measurement company Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities. DISQO is an audience insights platform that powers brand decisions. The DISQO platform is built on connected permission-based data, shared directly by consumers. Armen Adjemian, DISQO’s […]
Sales enablement automation company Bigtincan announced it has signed a definitive agreement to acquire Vidinoti SA to further its mission of creating the Buying Experience of the Future for leading Enterprise customers. With this acquisition, Bigtincan strengthens its ability to provide sales professionals with tools to virtually present products in their customers’ actual environments. Headquartered […]
Recruiters rank data literacy as the highest in-demand skill for entry-level candidates today. Analytics platform Tableau announced new findings from a commissioned study conducted by Forrester Consulting on Tableau’s behalf, The Great Data Literacy Gap: Demand For Data Skills Exceeds Supply, to help better understand the gap and what can be done to close it. […]
Spotify announced that it has acquired Podz, a podcast discovery platform. Podz is a platform that provides short clips for podcasts that serve as a teaser. These teasers can then be referred to by users when deciding which podcast they may want to listen to. The integration of Podz with Spotify is expected to be […]
Unified cognitive platform SearchUnify announced Colubridae ’21, its first major release of the year. It empowers enterprises to take a giant leap into the future of support and self-service. The latest release ramps up versatility, provides richer analytics, intent-based boosting, better content findability, and redefines chatbot training. Keeping in mind the disruptive era, the release […]
Moovly Media Inc announced that it has built an integration to HubSpot. Moovly and HubSpot users can now use Moovly’s leading multimedia creation platform to create engaging sales and marketing videos and seamlessly publish these into the HubSpot CRM platform. This integration forms a link between engaging video content creation and sales and marketing activities […]
Five years after creating the warm contact influencer network with over 140,000 creators Intellifluence has begun its mobile release cycle with an iOS app specific for influencers looking to work with brands of all sizes. Historically known as a web app, this development indicates Intellifluence is eyeing an increasingly mobile future. “The reality is we’re […]
Engine Media Holdings, Inc, a company focused on technology and content solutions for partners in the esports, news and gaming sectors announced a definitive agreement to acquire Sideqik, Inc., an Atlanta, Georgia-based influencer marketing platform that offers brands, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content-creating influencers. Engine will […]
Spotify launched a live audio app called Greenroom, the Swedish online music streaming giant’s answer to the popular platform Clubhouse. Greenroom allows users to join live discussions or to host their own. Spotify launched Greenroom after acquiring Betty Labs, the company behind the popular sports-focused audio platform Locker Room. Along with podcasts, social audio has […]
