TrailheaDX, Salesforce is introducing the next generation of Salesforce Platform — a powerful set of low-code development tools that empower everyone within an organisation, regardless of technical skill or role, to create and ship apps on a single platform. An urgent need for businesses and organizations to go digital faster is overwhelming resource-constrained IT departments, […]
CI&T published Solving CPG & Retailer Demand Forecasting Dilemmas, which examines the demand forecasting relationship between retailers and suppliers. The report highlights pain points and opportunities for both parties, revealing a misalignment of data strategies causing ineffective forecasting. Demand forecasting, using data and insights to predict how much of a kind of product consumers will […]
Response Media (a data-led marketing agency in Atlanta) and Voxie (a conversational text marketing platform) announced their partnership to evolve brands’ SMS messaging to a more valuable conversational relationship via text marketing. “As consumers, we spend more time on mobile than any other devices; yet, non-mobile brands have struggled to meet consumers’ needs through this […]
Software company Phonexa is reinventing how marketers build strategies around calls, leads, clicks, email, SMS, and accounting by unveiling an unprecedented, all-in-one suite of products that are each engineered to converge and boost business for brands across a diverse mix of verticals. The five-year-old company has debuted three new products with Lynx (click tracking), Opt-Intel […]
Commerce.AI released a new AI-generated market reports feature, which delivers market intelligence insights across thousands of market categories. Market reports are accessible to all and were previously only available to those with access to Commerce.AI’s data engine, including multinational corporations. The data engine monitors 600+ million products and services across 12 languages from over 100 […]
CircleUp, a data insights company, announced the launch of Inner Circle, a new community experience for entrepreneurs. Inner Circle is a free, full suite of tools, resources, and live virtual events tailored for any high growth, private consumer brand. Feedback from entrepreneurs shows that today’s fastest-growing private consumer brands struggle to access data-driven insights, industry […]
Match Group announced the acquisition of Hyperconnect, a leading social discovery and video technology company. The $1.725 billion transaction was completed half in cash and half in Match Group stock. “Hyperconnect’s forward-looking technology has already forged new ways for the next generation to make friends and engage with new people, regardless of borders and language […]
Benefit Cosmetics announced the launch of its official channel on Twitch, a leading live streaming platform for gamers. This launch evolves Benefit Cosmetics’ pilot “Game Face” campaign into a global program to continue supporting and empowering women in gaming and to engage all beauty lovers across the gaming space. Game Face, originally a campaign launched […]
Snapchat has partnered with Samsung to allow users to try on the new Galaxy Watch 3 in augmented reality (AR) off the back of the app developing wrist-tracking tech. Snapchatters will be able to try on the gadget from the comfort of their own home thanks to some innovative wrist-tracking technology that materialises the timepiece […]
World leader in Automation, Roboyo, has acquired AKOA to form the world’s largest Intelligent Automation professional services company. The combined company will strengthen its global presence with over 230 employees at locations in 16 cities, across 9 countries and 3 continents. Roboyo’s European CEO, Nic Hess states, “As automation adoption accelerates within the enterprise environment, […]
